September 2016

3 Ways You Can Take Advantage of a Global Marketplace

The rise of the internet and the increasing globalization of the worldwide economy means that more and more businesses are trying to find ways to appeal to customers beyond those who live in their immediate area. It’s easy to look to companies like Samsung, Apple, or Coca-Cola, that have achieved massive success across the globe and desire those same results for your own business.

Now, not every company necessarily needs to achieve this level of success. After all, a local cell phone repair shop hardly needs to appeal to customers on the other side of the world. However, many of the same principles that help larger companies tap into the global marketplace can help your small business find success too. Here’s a look at three tactics that can help you.

Speak the Language

It stands to reason that if you don’t speak the language of your customers, you aren’t going to be able to make much headway with your product or service. And these days, just about every retail store deals with customers who speak multiple languages. In Canada, French is the primary language for many residents. In the United States, the Spanish-speaking population has experienced significant growth over the past few years.

So how do you communicate with these customers if you don’t speak their language? One solution is to hire a translation service provider that delivers fast, accurate and reliable work. This enables you to quickly and effectively distribute your marketing messages and company information to customers who would have a hard time understanding English.

In addition, you can make a conscious effort to hire employees that speak a second language. By providing personalized service in the native language of your customers, you will stand out as a caring and professional business.

Know the Culture

Language isn’t the only thing that makes your global audience different. For example, each country has its own unique holidays and celebrations. Different religious and ethnic groups can also have particular interests or lifestyles that make them stand out from your everyday customers.

Because of this, it is essential that you are considerate of what appeals to this diverse customer base—as well as what messages could be ineffective or even distasteful. The better you are able to tap into the unique cultures of your global customers, the more likely you are to form meaningful connections and become an accepted part of the community.

For example, many American brands have found success by creating television ads specifically geared at Spanish-speaking audiences. These commercials are filmed in Spanish and are played exclusively on Spanish-language TV stations to make a direct appeal to these consumers. Similar methods of cultural engagement can yield big results for your business as well.

Understand the Market and Adapt

Any time there are language and cultural differences, the wants and desires of an overseas market are likely going to differ from those of your native customers. Because of this, many companies will adapt their products or services when entering a new country, even while maintaining a similar overall branding approach. For example, in Brazil, Kentucky Fried Chicken replaces its standard mashed potatoes side with the option preferred by local customers—rice and beans.

Companies that are most successful in this area typically use local partnerships—mentors, advisers, or even foreign businesses—that can guide them in which adaptations are necessary for success. The more willing a company is to adapt when necessary, the more likely it is to prove appealing to a wide range of customers.


Achieving success in a global marketplace isn’t always easy. But as companies utilize the language and culture of their diverse audiences and make adaptations to their products or services when necessary, they will be better equipped to reach a wider customer base than ever before.

The Best Time to Put Up a Roller Banner

Roller banners are effective advertising tools. They are considered traditional advertising techniques, but they are still used even now. People still love to see an actual ad in front of them and read the details. The only problem is that if these roller banners are not put up during the right time at the right place, then the endeavour could be a disaster. As a business owner, it is important that you identify the best time for putting up these banners.

  1. Holiday season

This is the time of the year when people are really interested in buying something. People have money to buy gifts or pamper themselves with goods and services. This is the best time to entice them to buy what you offer. They are in the mood to use their money. It is also the time when people feel like they deserve something after working hard throughout the year. They are willing to buy things even beyond what they can afford.

  1. End of the month

Of course, this is salary day. People will buy stuff that they need. It is the time when they try to look around and find the best brands especially if they were not satisfied with the previous products they used. This is your opportunity to grab them.

  1. Important announcements

Your company might also have special announcements every now and then. This could include promotions, discounts or clearance sales. You need to inform people about these. They might be interested in buying from your store and they are just waiting for you to have a sale. This is the best time to convince them to finally buy your products. Everyone loves a sale. As a business owner, you have to seize the opportunity as it comes.

Special events

Roller banners, personalised banners and outdoor banners are effective for special events. You can be a sponsor for major events by giving out free products to the organizers. In return, you will be given the chance to set up a booth and put up banners or distribute other advertising. You might think that this is an unfair deal, but the truth is that you get yourself a great deal. You have free advertising opportunities and you are sponsoring an event where those who are coming will probably buy from you right away. You can even sell your products during the event.

Now that you know the best time for putting up banners, the next thing is to look for better printing services. You can check out for more information. Hopefully, your advertising strategy works this time since you have identified the best time to do the promotions.

Image via (Rawich)

The Most Important Benefits of a Media Cabinet for All Your AV Equipment

If you’re thinking that it’s just about aesthetics or being organised, then you’re like most of us and need to be enlightened about the benefits of a media cabinet. Don’t worry if you’ve never really given it much thought – simply stacking the components on top of each other can after all be a simple solution, and it works for most of us. However, what we don’t realise is that we’re actually harming the components in ways we don’t always notice. Or if we notice, we ignore it and shrug it off. Wondering what a cabinet can and will do for your entertainment theatre and other gadgets? Here are the most important benefits of a media cabinet for all your AV equipment, especially for your business.

The disadvantage of stacking up

There are many of them, but here are two which every person with minimal experience in installing electronic equipment will testify to: it’s a hassle with the wires because they seem to run into each other and get tangled easily, and the equipment tends to get hot quickly when they’re stacked up. Both are problems.

The cabinets and stands are flexible

Those who hesitate when buying stands are probably concerned with the fitting – the size of the components and their housing – but a modern stand and AV media cabinet are very flexible and can be adjusted to fit the size of the various components for that made-to-order sleekness.


The great thing about the cabinet is that everything is completely organised – and this is not only handy for when you’re explaining to your guests which thing does what, it’s a great relief when you decide to update and detach or attach components. This organisation will also allow you a much better advantage when expanding your base and adding other specialised equipment.


Your equipment is housed in a proper place, is not stacked up, and has some space beneath, at the side and above to ‘breathe.’ This is very important to combat overheating, and will allow your equipment to function better much longer.

And come on, it looks great

There’s a whole package, really – it makes sure that there’s a place for everything and everything is in its place. It brings organisation and this organisation makes maintenance and cleaning a lot easier, too – it actually looks professional and well-taken care of. But more than that: the wires are completely hidden and pose neither an eye-sore nor a safety hazard. And don’t forget that (let’s just admit it) showing off your AV system is a lot easier when it’s displayed and neatly organised for anyone to ask questions about. An AV media cabinet is a must for every business.

Image courtesy of jiggoja/

Mortgage Options for Retired Seniors

Time and again, financial advisers say that planning ahead of time is crucial. However, there are still many people who have reached the retirement age and are facing different financial predicaments, such as increased medical bills, delayed social security benefits, and withdrawal penalties. To answer these issues, one of the easiest options is to take on mortgage offers for retired seniors.

In recent years, most creditors and borrowers are affected by the meltdown of the mortgage value, which results in the difficulty of qualifying for any mortgage option. Seniors are often hardest hit by this due to their fixed or limited income and the availability of federal programs that can help them. However, there are still several good mortgage options which many seniors can apply for.


This mortgage option is ideal to be used for paying bills and living expenses of retired seniors. This is very attractive to seniors as the process of getting one is quite easy compared to other options. However, nowadays, banks are stricter in granting refinancing to seniors. So the best thing you can do is to ask recommendation or a more affordable loan modification program from the lending company where you’re a current mortgage holder.

Reverse mortgages

Seniors aging 62 and above are allowed to borrow money provided that they will use their home as collateral. The payback is reversed in such a way that the borrower can pay the loan when he or she dies, sell the home or moved out. The money received from a reverse mortgage can be used for living expenses, medical bills and improving your home.

The good thing about a reverse mortgage is that the title of the house is retained in your name. However, you have to ensure that the property is in good condition, and you’re paying homeowner’s insurance and property taxes. The borrower of a reverse mortgage is required to pay the principal amount, which includes the interest and other fees. There are different options for this type of mortgage such as HECM Standard, HECM Saver and HECM Purchases.

Any retired senior who is planning to get reverse mortgage must satisfy the broker’s requirements in order to qualify. Required information includes the age and financial and property data.

Federal mortgage programs

Aside from applying for mortgage refinancing from banks and lending companies, retired seniors can also consider federal mortgage programs. This is perfect for those who are having difficulty in getting approval from traditional refinancing systems due to the devaluation of their homes. You can opt to Home Affordable Refinancing Program, FHA Short Refinance and Home Affordable Foreclosure Alternatives.

Doing research can help in determining the right option for your needs. Through the help of a professional mortgage broker, you can be on the right track.


If you think that you’ll still be paying your mortgage even after retirement, the best thing to do is to plan strategies that will help you to manage your mortgage while on a fixed income. You can seek help from Mortgage Broker Toronto to guide you all throughout the process.

Why Corporations Need a Video Marketing Strategy

Have you outlined a strategy for your video marketing efforts? If you are flying blind, you may not be effectively reaching your target audience with your video messages. Videos create a stronger, faster impact on consumers, but they need to be carefully planned and strategize to be as effective as possible. Here are some reasons why you need to develop a corporate video marketing strategy.

Video Marketing Statistics Prove the Effectiveness of Video

How effective is video? According statistics, 60 percent of people prefer watching video over reading text, and websites with videos have a 59 percent lower bounce rate than those that do not have video. People who view a video online are 64 percent more likely to make a purchase than those who do not. Video is effective, and that is why your corporation needs a video marketing strategy.

Videos Have the Power to Go Viral

Videos, unlike text, are designed to be viewed over and over. A video that is carefully constructed has the power to “go viral.” When a video is shared time and time again, it presents your message to multiple people and expands your audience. This can make your brand a household name. A viral video can penetrate a market more effectively than any type of printed word. Text marketing is not going to have this same viral capability.

Video Marketing Increases Engagement

Promotional videos, when done well, give your company more visibility. They will increase sales and inquiries, getting more eyes on your businesses. Quality videos will engage with your audience, so your company can better reach your market.

A Proper Strategy Is Essential for Success

All of these facts and figures point to the value of a promotional video, but they do not show the importance of a proper video marketing strategy. You need the assistance of a professional production company to create a quality, effective product. A strategy will also outline how to launch and promote videos as effectively as possible to reach the largest number of people with your masterpiece.

If you do not have a video production strategy, your company is missing out. Take the time to develop one today, and partner with a professional production company, and you will find your videos to be both professional and effective.

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