July 2017

How To Find The Best Service Providers For Your Business

When you start a new business, your principal concern is making sure that you actualize your business plan. However, the efficacy of your plan also depends on the service of other businesses. If, for instance, you run an ecommerce business, then you need to find an ideal fulfillment company. If you get a beleaguered one, then their internal problems will affect your business. Your customer’s orders won’t ship out on time and you’ll have to deal with numerous customer complaints.

Since your business depends on other businesses to provide the services you need to run your business, it’s imperative that you make the best possible choices.

Develop A Selection Process

Here are some ideas to help you make good decisions:

  1. Telecommunications.

You will need a reliable Internet Service Provider. In order to choose, you have to decide what type of internet connection type you want. Do you want DSL, cable, or fiber? Next, you have to decide on bandwidth speed. The larger your staff, the more bandwidth your business will need. You’ll also have to consider if you need to download large files, use VoIP phones, watch streaming videos, etc. Once you’ve got a clear idea about what you need, then it’s simply a question of finding a reputable provider that offers the features you need and offers optimum performance, which is measured by metrics related to network availability, latency ms, and packet loss.

Speaking of telecommunications, you might want to provide entertainment channels if your business has an employee gym, a waiting room, a bar, or an executive lounge. Or, you may just want to create an above-average break room. Choose DIRECTV if you want over 100 channels of the best television shows, news, sports, movies, and music.

  1. Marketing and Advertising Agency

Unless you are planning on doing your own in-house marketing, you will probably need to hire a team of experts to help you to market your products or services.

With so many marketing agencies available, each with their well-designed story about why they are the best, how do you choose?

Here is a simple criterion to use:

  1. Compatibility

Will you be able to get along with people they assign to work with you? Once you pick a marketing agency, it will assign certain staff members to work intimately with you to get to know your business and develop the best promotions for it. It’s important that you find people that you will enjoy working with to grow your business. If there is a personality conflict for any reasons, your marketing will suffer.

  1. Good Example

Do they market their own business well? Do they set a good example? Observe how they market their own agency. Look at their website, their collateral material, their offices, and any other cues. Are they doing for themselves what they say that they can do for you?

  1. Processes and Proof

Has the agency developed an effective series of processes to deploy when they launch a marketing campaign or do they have a more ad hoc approach? If they have developed a process, do they have a list of clients who have benefited from their processes?

  1. Accounting and Bookkeeping

The best way to choose an accounting and bookkeeping service is by reputation. Speak to business owners of other small or medium scale companies in your industry who have used their services.

  1. Human Resource Development

Since human resources is a data-driven aspect of business, the more technologically up-to-date an HR business, the better the service they will be able to provide for you. You want to outsource to a service that understands the importance of analytic capabilities.

  1. Event Organizations

Essentially, you will be working with a consultant who has built a reputation for planning events and organize meetings. Decide based on experience and client testimonials.

Avoid A Trial and Error Approach

Often, little thought is paid to choosing a service provider. You might choose a service provider based on a recommendation from a friend or in response to an advertisement. This casual, almost random, method of choosing a service provider will cause you all sorts of unnecessary problems. You can’t afford the cost of picking and choosing service providers on a trial and error basis. By first listing out exactly what you need and then researching a few top providers, you will have a much better chance of picking the right service provider the first time.

 

Utilize the best form of furniture to safeguard your office for the future

The present day startup has the potential to grow at a rapid rate but this usually comes at the compromise of productive and comfortable spaces in the office. Growing your business will mean quickly addressing the needs of your employees which you might not have considered till now. You may not have thought about more restrooms or may be a better break room or a bigger and spacious reception area, office perks or the right kind of office furniture for people with different physical abilities. As your business grows, your options also grow: office desk or standing desk? Acoustic pods? Several conference rooms? Who receives a private cabin and who doesn’t?

It’s high time you think of modular office furniture as they are highly adaptive to the workplace which is fast-growing. While there is illuminated furniture, illuminated mirrors being used in different happening places of our city, unless you bring in some of the best modern furniture, you won’t be able to please employees. Here’s what you should consider while finding modular furniture which is perfect for your office.

Flexibility in terms of design

You may watch out for modular workstation system which can be configured once and again later re-configured into several pod layouts. This promotes working based on activity while maintaining an aesthetic environment throughout the entire space. When you outfit the workstations, you should keep in mind the individual needs. Monitor arms, keyboard trays are some of the ergonomic accessories which adapt to different body sizes and shapes and promote maximum productivity and comfort.

Cluster your staff with enough common sense

When it comes to strategically clustering your staff into several departments or cross-departmental project, you should keep an eye on the near future. How many employees do you think you will need in future in the designing department or product testing or HR department? Take note of where your electrical outlets are located and also ensure your workstation has electrical system that’s integrated with various capabilities. All these things should be taken into account for data drop conduit locations as well.

Security and privacy

Predict the privacy requirements for staff members who are responsible for handling sensitive information and also make sure each and every workstation has some kind of system to handle security. You will also require having ability to remove or add privacy screens. There are some companies which have coveted private offices and there growth means making full transition to workstations that is modular.

Designing a minimalist workstation

For employees and commuters who spend very less time at their desks, a minimalist workstation can definitely be a perfect fit. Personal storage cabinets or locked filing systems are two of the main things that you may keep for a minimalist workstation. This even maximize the line of site and helps smaller workspaces appear larger.

Therefore, now that we have reached the age of modular furniture with ergonomic features, you should definitely try following the above mentioned tips and facts.

 

Is It Worth It to Invest in Animation While Planning Your Next Business Marketing Campaign?

Recently, animation has been making a lot of noise in the marketing sector, but if you are not yet familiar with it, chances are that you are somewhat doubtful regarding the wisdom of investing in it while planning a marketing strategy. If that is indeed the case, then let us tell you right off the bat that you are missing out on a very effective marketing tool. To help you understand what we are talking about here, the following points should prove to be helpful.

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We Understand Visual Information Better

Studies indicate that an average human being can process visual info about 60,000 times faster than text information and that’s not a number that any sane business person can ignore. While one may argue that even live action films can have the same effect, they would theoretically be right to a certain degree, but not entirely. This brings us to our next point.

Animations are Comparatively Cheaper

The cost of creating quality animated content for marketing purposes will not exactly be cheap, but if you want to do something similar by opting for a high quality live action film instead, the costs would skyrocket through the roof.

They are Easy to Understand and Flexible by Nature

Once you have the base animation done, there’s plenty of room for easy customization to suit different audiences in various age groups, geographic locations, ethnicities, etc. The liberties that animation experts can take while creating a film for their clients can never really be matched by live action video and then there’s the question of being much easier to understand as well. Spiel whiteboards, for example, are used to convey complex or hard to explain messages in the simplest way possible. Not only are they easy to understand, but whiteboard animations in general are much easier to recall too; which means that they leave a lasting impression on the minds of your target audience.

Animated Visual Content is Shared on Social Media Very Frequently

When it comes to social media, demographics show that visuals in general are watched, commented on and shared more than any other form of content and even among visuals, nothing beats the animated shorts in terms of popularity and user engagement.

Stimulation and Conversion

The combination of text and simple animations stimulate both the right and left sides of the brain, which makes the messages delivered via the films much more memorable. As the memory stays, the chances of the viewer making a purchase also increase by default. Surveys show that moving visual content has an astounding 75% higher rate of conversion, as compared to any other marketing tool.

Just think about the last promotional animated short film you watched anywhere and then ask yourself the following questions.

  1. Did you watch the whole film?
  2. Do you still remember the message?
  3. Did you find it memorable?

If you can remember the film, you will likely answer yes to all three of these questions and that in itself is an example of how powerful and important it is to incorporate animation into your marketing strategy.

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