October 2017

10 steps to Improve Your Company’s Sales

 Sometimes companies need to refresh the vision that customers have about their products, or better position their brand to continue satisfying clients and attracting new customers. Here you can learn about some techniques you will be able to use to guide consumer buying decisions towards your product, and get consumers to identify with your brand.

  1. Small changes – Your business sales can be increased drastically with small changes in the packaging of products, presentation of the commercial premises, and organisation of space, etc. In other words, the purpose of merchandising should be to make the product look more attractive to customers.
  1. Investment in advertising – Waiting for your business to grow on its own is a fatal mistake. You need to have a strategy to make your business visible and attractive to buyers. To achieve this, consider hiring merchandising experts, such as www.fyldepm.co.uk, to help promote your business, and grow your sales.
  1. Business identity – Give your business an identity. Take your time to design a unique and striking corporate image. Design your logo, slogan, mission, vision, and any other elements that will set your business apart from the competition. Change the colour combination used in your product, the packaging, advertising, and brand identity. This will help you gain better recognition of your refreshed, new brand image.
  1. Client database – Develop an organised database of clients. Enter email, phone, and address data and any additional information that may be useful for keeping in touch with clients, and develop loyalty strategies. Being close to your customers and making them feel important will always make them remember your company and your products.
  1. Establish goals – It’s important to have clear, and realistic sales goals. Each time you accomplish your goals, propose bigger and bigger goals. And don’t forget to celebrate these accomplishments with your employees – they’ll become even more motivated.
  1. Sales reports – Stay informed about your company’s sales and related expenses. Compile a regular sales report that will help you know everything regarding the key activities of your company. You can use Excel spreadsheets or other business management software for this. Without hard data, it will be difficult to know if you are growing or not, and what strategies work and which don’t.
  1. Meet your customers. Make them feel important, focus on knowing who they are, what motivates them to interact with your business, where they live, what they like, etc. Any such data can be very valuable for developing better sales strategies.
  1. Surprise your customers – Offer them positive experiences when buying and consuming your products. Remember that experiential marketing is key to standing out from your competition and gaining greater market share. Reward your loyal customers. Show them that they are important to you. Call them on their birthday, give them a gift, a discount, or special offers; make them feel they are special.
  1. Complaints and suggestions – Pay attention to the feedback (positive or negative) from each of your clients or customers and give them a quick response to any request. This will make them feel they are being listened to, and is also an excellent way to improve the service provided by your company. An unsatisfied customer enjoys sharing their negative experience with all their friends and contacts in social networks – so keep them happy!
  1. Constant innovation – Show that your business wants to improve every day. Launch new products, update old ones, and change product packaging design periodically. Always strive for improvement.

 

 

 

5 Ways to Use LED Screens At Your Next Event

Event organisers now have a wealth of possibilities for using LED screens. In the past they may have used a few screens at reception, or a screen behind the speaker displaying relevant information, but now there are many more creative ways to integrate LED screen technology into a standout event.

 

Here are some of the best ways to use LED screens to make a big impact, increase engagement, and help attendees get the best from any event.

 

  1. Live Streaming

Live streaming has been a regular occurrence at live sporting events and concerts. You definitely need a live stream broadcasting the event to people who may be seated outside the optimum viewing area, or cannot enjoy the performance up close. You can also use live screening in conferences and business events to show people in other conference rooms what is going on elsewhere in the event, or to highlight specific parts of a speech or presentation while it is happening live.

 

  1. Additional Information, Montages, and Features

Gaps in the program can be solved using LED Av Rental screens. Lining up backstage footage, interviews, features, and montages of the event provides entertainment while the next part of the event or show is being set up.

 

  1. Sponsorship Opportunities

Sponsors have the chance to showcase their brand and provide information about their products for the audience. But this doesn’t have to be done in a bland and boring, infomercial way. There are many creative ways in which sponsors can use the screens to display their message while providing entertainment for attendees. LED screens can be linked together to provide impressive displays, and companies sponsoring events can produce bespoke packages that fit in with the style of the event and also help to increase event engagement.

 

  1. Social Media Integration

While everyone can access information from the live feeds on Facebook or Instagram, it is often a great idea to provide updates in large scale so that people feel more engaged and integrated into the event. Tweets can be displayed and shared on the big screen, poll results displayed, and photos, making the event into a shared experience.

 

  1. Games

Encourage audience participation through the use of big screens with games and fun tasks for people to take part in. There are many ways to use games on the big screen to help people get more out of the event and also to allow them to interact with each other and with sponsors.

 

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