September 2019

Effective ways to break into the forex market

The global forex market is simply huge – open 24 hours a day, five days per week, with a daily trading volume of around $5tn, it is one that many people invest in now. Simple to understand and easy to get into, it is certainly one of the more interesting investment options out there right now.

Trading on the FX market may also be a great idea if you run your own business within Canada. Many Canadian businesses do well but often struggle with using any profits effectively to grow further. Putting them all in a bank savings account is safe but might not give a decent level of return over time. To help combat this, why not think about using some of your spare business profits to invest in forex?

If you have not been involved with this market before though, you may wonder how to go about it. If this is the case, then read on for some great FX tips that should help.

Do your research first

A great first tip is simply to find out more about the FX market and how to trade on it. Knowledge really is power for any Canadian traders, and this is true when it will be your own business’s money at risk. Take the time to read online articles or a few good print books for beginners. These will tell you all you need to know and help you find out more about key concepts such as reading currency charts, money management, and how to set stop loss levels.

Choose the right broker

Another great idea is taking your time to select the right online broker. These are the people who place trades on the market for you and help you to manage your portfolio online. There are lots of them about though and not all are legit! It is generally a good idea to check out online reviews of any broker you are thinking of using and also sticking with well-known names. eToro and FxProare brokers that many businesses trust to trade with, and it is names like this that are worth sticking with.

Draw up a trading plan

The great thing about drawing up a trading plan is that it will help you to profit more in the long term and also save you time when trading. As a busy entrepreneur, you are unlikely to have time to spend hours on FX trading each day. Having a plan written down to follow when you do have a few spare minutes will make it all much quicker. In addition, it will stop you making bad trading calls and give you an edge in the market to work from. To find out the different strategies you could use or examples of trading plans, head online.

Breaking into forex is not hard

The good news for any businessperson in Canada looking to enter the FX market is that it is comparatively easy. As long as you have a little starting capital, a computer and an internet connection, you are all set to go. With the right approach, it could be a lucrative way to put some of your business profits to work.

Interested in Bringing in More Traffic to Your Website?

Everybody has a website nowadays. There is a good chance that your own mom has her own website for some reason. It seems to be the “in thing” to do at the moment for individuals as it is a place to share your thoughts and dreams with others. Or perhaps you have a website for business reasons and want to drum up some extra income. Whatever the case, you probably would like to see more traffic to your site than you are currently getting right now. In this day and age, if you don’t have enough eyes on your website, then it basically is a waste of time that you should cut ties with. However, don’t give up quite yet! Here are some ideas you may use to bring in more traffic to your site.

Have Frequent Updates

There is nothing worse than getting really excited because you just found an interesting website that you like to read over now and then, but then you discover the last update that was made to it was like three years ago. If you want others to visit your site, you need to keep it current. Write a weekly blog and switch out the pictures now and then. It won’t take much time to do and it will let others know that the site is a priority in your life.

Let the Public Contact You

If you are lucky enough to have others digging your website, then give them a way to reach out to you. You don’t have to put down your home address or anything silly like that. However, you could have your email on the website and perhaps a contact form as well that they could fill out.

Allow Comments and Reviews

Social media is everywhere! Sites like YouTube and even Amazon are considered social media as it allows others to share their views and thoughts with the world. There is no reason you can’t do this on your website.

Lastly, Maybe the Web Host Is the Problem

Does your website often crash for no apparent reason? Is your home page constantly taking too long to load? You only have a few seconds to gain interest on your site and if it is not loading up quickly, you are losing the public. Perhaps it is time to make a change. You could receive great support with a web hosting in Canada that will ensure your website is operating at full speed.

Simple Professional Business Texting Etiquette Rules

Business texting is one of the ways to get the word out about your company. You can inform both your existing and potential clients what you are up to. Be it new products, services, discounts, and offers. And by using business texting, your recipients get first-hand information, in the shortest time possible. Another advantage is that you get fast feedback that will help you make the necessary changes to better your business.

Well, as simple as it may seem, a lot of companies have fallen short of this service because of not sticking to professionalism. The line between professional and casual is very thin, and a few people have failed. And so to avoid this eventuality, follow the following tips for business texting  to keep growing.

  1. Text Professionally

This part should definitely go without saying, but it cannot be emphasized enough. First, you do not just text anyone but one that you have already established a formal relationship with. Secondly, the kind of language you chose to use must be official keeping away from slang and other jargon. This will eliminate all possibilities of a sensitive client getting offended or not understanding. Keep away from mother tongues as well. Instead, use official languages such as English that most people understand.

  • Observe Timing

You must only send texts out during working hours and only when the client is available. This is to avoid scenarios that the client will brush them off. Additionally, consider texting when the recipient is otherwise not very busy that they will ignore your text. The best times to send them out are during tea breaks and lunch breaks when they have their phones at hand.

  • Keep It Brief

This point cannot be stressed enough. No one has the time to go through two or three paragraph-long messages. Keeping it brief and straight to the point is probably the best way to go about it. Use easy to understand language and in the shortest length as possible. Involve only the relevant information and avoid giving too much info as well.

  • Know When To Call

To avoid being annoying and the eventuality of someone blocking your number, know when to call. As an agent doing a follow-up, be sure to call a client who has shown a bit of interest to your text. Then and only then will you be in a better position to engage the client. Cold calls are an option, but most times, they are unsuccessful. Just like texting times, call during breaks so that your client will be free.

  • Reply ASAP

Once you have sent a text out to a client and they have responded, do not waste time and reply promptly. This will create confidence and strengthen your relationship. It assures them that you are there to serve them, which is an advantage to you and your company.

  • Sign Off Respectfully

Lastly, while you finish off your text, end with a respectful way. Thank them for their time and assure them that if they have any question that they should contact you.  Avoid using dominant language, but instead, use a polite and friendly tone.

Can I Get A Mortgage If I’m Self-Employed?

It’s certainly much easier than it used to be to apply for a mortgage as a self-employed individual. Nowadays major lenders, as well as a wide variety of specialist lenders, offer really good options for individuals who are self-employed and looking for a mortgage.

One of the first things you should do is to choose your mortgage adviser, and as you’re self-employed what you’re looking for here is a reputable, online, mortgage adviser with a speciality in all kinds of mortgages, especially self-employed mortgages. We’ve chosen Right Mortgage UK as our experts for this article, because they make everything as simple and easy as possible for their customers right from the outset, and their very detailed website has some great FAQ guides about well, everything you could possibly connect to mortgages!

Whether you’re a self-employed individual working for yourself or someone else, a sole trader, or a limited company owner / director; you’ll find yourself falling into the category of a self-employed person when it comes to a mortgage application.

As such, you’ll all be facing the same checklist of things you’ll need to provide in lieu of payslips and a contract of employment. These include:-

  • Bank statements – usually three months
  • Accountants statement / annual return – usually you’ll be able to make an application now with just one year’s accounts and it’s certainly worth seeking advice from the experts at Right Mortgage UK at that one year end to see if you’d qualify for a mortgage
  • HMRC tax returns
  • Proof of ID – driver’s license or passport
  • Proof of address – usually a council tax or utility bill, dated within the last three months

Life used to be a lot harder for the self-employed mortgage seeker. It used to be the case that you had to provide at least three years’ worth of accounts,and sometimes even up to five years’ worth. Now though, there’s a large number of mortgage providers – including some of the major names – catering for self-employed individuals who have just one year’s accounts, which has really opened up the market and the mortgage opportunities for applicants.

There are no industry restrictions on self-employed mortgages either. Wherever or however you work, there’s a mortgage for you – you just have to make sure you’re talking to the right people to help you find it. So no matter what industry you’re self-employed in, there’s definitely a mortgage for you. Lenders are happy to consider applications from:

  • Taxi drivers
  • Builders
  • Plumbers
  • Painter
  • Decorators
  • Electricians Any other tradesmen
  • Musicians
  • Artists
  • Actors
  • Landlords
  • Those in the financial sector
  • Retailers
  • Those with online businesses
  • Professionals
  • Investors

You simply have to be able to proof a regular, steady income – all the lenders really care about is knowing that you can afford to pay back that monthly mortgage amount, they’re not really interested in the type of job you’re doing to earn your money.

Remember in mortgage application terms, you’re classed as self-employed if you own 25 percent – or more – of a business. Again, it doesn’t matter what sector the business operates in, so long as it’s viable and you can prove a regular income. That’s why lenders like you to have your first year accounts done – however, it can be worth speaking to professionals as you come up to the end of that first year, you don’t necessarily have to wait til after the accounts are done to start the process.

Now that there are no such things as self-cert mortgages, you must be prepared for your application to be thoroughly checked by the lender. It’s worth making sure that your credit file is up to date – no missing or incorrect information, for example – and you need to not have any recent missed or late payments either, as those would count against you in an application. After self-cert mortgages were banned because of the levels of mis-use for those mortgage types, lenders became a lot more cautious for self-employed individuals. However, providing you’re transparent about your income and can back it up in terms of HMRC and Accountants statements, and of course your bank statements, you shouldn’t have any more difficulty with a mortgage application than an average employed individual would.

Sponsorship and advertising, why you have to use both

Sponsorship and advertising are commonly discussed under the same concept, and most people even assume they mean the same thing. While they are closely related, these two have some key differences. It is important to note how each function and how it can benefit your business. Contrary to popular thought, you do not have to pick either sponsorship or advertising. It is highly recommendable to add both to your marketing mix. Once you understand the differences between advertising and sponsorship, it becomes easier to combine and harmonize them within your marketing strategy.

Why you need them both

Although sponsorship and advertising have many similar elements, there are fundamental differences that create a massive gap between the scopes of each. Advertising aims to educate and motivate prospective customers to purchase while sponsorship targets to increase brand/product awareness and affinity. Here is a brief overview of the two marketing techniques:

Advertising

Advertising refers to a paid message that you have control over. You can place an advertisement message in the newspaper and magazines, radio, TV, and websites or even billboards. As the business owner, you have total control over the message and how you want to place it. This means you have to account for the costs of ad (message) creation and placing fees for each media outlet you choose. You need advertising to achieve the following:

  • Expands your reach in the market
  • Can introduce a new product
  • Increases sales
  • Challenges your competition
  • Educates your customers about your product and how it solves their problem
  • Improves goodwill

Sponsorship

Sponsorship, on the other hand, involves paying to sponsor a team, league, event, or organization. Sponsoring gives you the right to associate your business with the entity you are sponsoring. You do not directly control the message they place on different platforms. Instead, you work with the body to determine where and how your name will appear, the exposure you want and publicity you will get after the event is over. As such, your costs will include the fee paid for sponsorship, product giveaways, ad signage, and the time and resources your teams spend while running the sponsorship. The benefits of sponsorship include:

  • Building brand awareness
  • Shaping your brand image and customer attitude
  • Puts you in front of your target market
  • You can engage the audience
  • Creates strong leads

Qualitative vs. quantitative medium

Advertising is mostly a quantitative marketing medium. It involves crafting messages to sell your brand to the customers. This requires that you understand the main benefit your product offers and how it solves the problem your customer has. Advertising is a numbers game where you measure how much business or leads your ads are generating from the different media. The end goal is to motivate the leads and make a sale.

Sponsorship, on the other hand, offers a qualitative medium that allows you to associate your business with an event or organization. It seeks to influence how the market perceives your brand image. Sponsorship targets customer attitude, relations, and positive reaction. For instance, coca-cola may sponsor different events like American Idol or Basketball tournaments that influence the buying attitude. This way, customers will involuntarily choose their brand.

Conclusion

Both sponsorship and advertising are essential in the marketing mix. They overlap but still play critical roles in promoting your business and increasing sales. The ultimate goal is to generate the right reaction that motivates customers to purchase your products. It also involves positioning your brand as the best offer for your customers. This means you must invest in providing high-quality products and services.

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