February 2021

How to Do Keyword Research the Right Way

Keyword research remains a vital factor in search engine optimization or SEO. The right keywords will help you reach the goal of getting more traffic to your site and increasing conversion. It’s whether you are starting a blog or site, or you have an existing one.

The way that search engines run their algorithm keeps on changing. It is why the best SEO companies in Arlington are also constantly looking for ways on how to keep up with it. With all the ongoing changes, one of the things that remain the same is the importance of keywords in ranking on search engines and getting more visitors to sites.

That being said, doing your research for keywords the right way is essential to get the best outcome. Before we dive into the methods of doing that, let us first define what keywords and keyword research are.

Keywords are words or phrases that users type in the search engine when they want to find something on the Internet. Search engines have programs called bots or spiders that crawl various sites and check their content for those words. They have their algorithm that will determine which websites to show on the result and their rankings. Those that are SEO optimized will show on the first page, giving them a better chance of being visited by users.

It shows how valuable it is to find the right keywords to use that are most likely to be searched in your niche. It’s where keyword research comes in. As the term suggests, it’s the search and analysis of keywords to use in your site’s SEO. The guide below will show you the steps to do your keyword research the right way.

Understand your niche

Before searching for keywords, you must understand your specific niche. Determine what you want to offer to your clients, including your products or services. Find out what potential clients are looking for, so you would also better understand their needs. It will help you focus on the right keywords, as well as develop content that will spark their interest and help them.

Take note of the questions of your customers whether via email, phone, chat, social media, in person or by any other means. It will give you a better idea of what they are looking for. You could use this in building your keywords and creating effective content.

Another way is to check out groups, forums, and other sites where people talk about or ask questions on products or services related to your niche.

Create a list of seed keywords

Seed keywords are general keywords that fall under your field. These words will serve as seeds that will produce more keywords. Brainstorm with your partners or staff to create this list. Think of the words that talk about your business or what you offer.

For example, if you are selling workout equipment, some of the seed keywords that you may use are workout, gym, exercise equipment, and fitness. While these words are associated with your products or services, it’s not recommended that you use them because they are general, so it will be hard to rank using them.

Generate more keywords from your seed keywords

There are several free and paid keyword tools that you can use to generate keywords. While these tools may have varying features, their basic function is the same. They will ask you to enter your seed keywords, and from there, they will give you a broader list of keywords that you can use, and also their average monthly searches.

However, note that the number of monthly searches will not specifically tell you if you will get more traffic from your site. It’s because these numbers do not mean that those are the people that searched for the keywords. It could be that the same people searched for the keywords several times.

Analyze which keywords to use

You may generate a long list of keywords, and since the number of searches is not enough to determine which ones are the best to use, you must analyze further data to come up with the top selections. Most keyword tools also have a feature that will show other statistics like the number of clicks that the keywords get and the competition.

The number of searches may not be the same as the number of clicks. Users may have searched for the keyword, but didn’t click on the result. Those with higher clicks are promising because it means that users access those sites.

You also need to consider the competition. If the number of clicks is higher, but the competition is also high, it could be difficult to rank up, especially if you are competing with big names who already established their authority. If you are just starting, consider using those with low competition for a better chance of ranking in that area. It’s also one way of getting more traffic to your website. The best SEO companies in Arlington are experienced in analyzing keywords and creating the list that will work best for your site.

Check the keywords that competitors use

Finding the keywords that competitors use will give you a better idea of what works for them, so you can incorporate them into your site. You may also find unique keywords that are not yet on your list. Use the search engine to search for keywords of what you offer. It will show you your competitions.

There are tools that will also tell you the top pages of the site and the top keywords they use. You will also see the topics that get more traffic, so you can apply them to your content too.

See which existing contents you can use the keywords

Once you have the list of keywords to use, review your existing content and see where you can use them. Make necessary updates to include them in your posts. Based on your research and analysis, incorporate them into the new content to add to your website.

Doing your keyword research right will help you end up with the most effective keywords that could help you rank up in search engines and get more traffic to your site. Use this side by side with the other proven- effective SEO techniques, and your following will grow, and so as your conversion rate.

Are You a Good Business Money Manager?

One of if not the most important aspects of being a good small business owner is to know how to manage money.

With that in mind, what kind of rating would you give yourself when it comes to managing your company’s money?

In the event you are not too good at this aspect of running a business, you could be out of business before you know it.

What Can You Do for Better Finances?

In reviewing your financial health, here are a few pointers to keep in the back of your mind:

1. Look at trends – As you’d follow good trends that impact your business, the same goes for negative ones. For example, if sales and revenue have been trending downward for a while now, can you put your finger on why this is? Do your best to get to the bottom of why sales have been sluggish for a period of time now. While it may be a slowdown in the industry you are in, it could be something more. That is specifically related to your business and efforts to sell and grow revenue. The goal should always be to see sales grow year after year and not the exact opposite.

2. Make the most of opportunities – There is no doubt you want to make the most of each opportunity to come your way. Being able to do that means you are up to speed on all financial aspects of your business. Besides the critical importance of making money, how you go about it is key. So, make sure you are on top of things such as ASC 606 revenue recognition. That means you are compliant with your revenue contracts. You are also properly tracking and recording commissions. The failure to do so can have a negative financial impact on all you have worked for. Also make it a point to know you are getting the best deals possible. Since you likely work with vendors to supply you with goods and services, are you getting the best prices? Review those contracts on a regular basis to be sure you are not paying too much. Last, review things like what you pay for office space and more. The goal is to spend within your means and find deals whenever possible.

3. Take advantage of opportunities – Last, there are few folks that look forward to tax season. That said you want to take advantage of any and all tax breaks you get as a small business owner. So, be sure to review all the deductions you in fact are eligible to get. Not doing so could be throwing money out the window. From office space you may use at home to utilities, expenses for work travel, get what you have coming to you.

Being a good money manager more times than not means you will stay in business for a longer period of time.

So, review those finances often and do all you can to keep your company’s financial health above average.

Build a Digital Marketing Strategy That Future-proofs Your Business

If there’s one thing to know about digital marketing, it’s the fact that it constantly changes. The strategies that worked before may no longer be useful now. Changes happen all the time, and it’s quite difficult to keep up. Hence, it helps to have strategies that can futureproof the business. It means that regardless of the changes that might happen, the business will survive. It also considers the idea that digital marketing strategies today will already be obsolete within a year. The good thing is that the right Phoenix Digital Marketing Agency can provide help. The experts working for the agency will guarantee the survival of the business for years to come. 

Improve data gathering capabilities 

Data is everything. It helps provide a glimpse of what people want and who they are. Each digital marketing strategy depends on data. The decision to publish content will also depend on what the data says. Strategies that are free from any conclusion obtained from the data will most likely fail. They won’t address what the people want and are a huge waste of space on the website. 

Use artificial intelligence

The use of AI will continue to be a trend moving forward. Harnessing this technology will secure the business. AI focuses on building systems to help make intelligent decisions. It’s highly capable of machine learning, image recognition, pattern recognition, deep learning, and language process. It serves as a link between data and marketing. With the help of AI, it’s easier to determine the behavior of target audiences. The content can get customized to suit their needs. It will also be more personal and relevant. 

Data privacy and protection 

People share information with companies. They feel confident in doing so. They trust that the company has data protection measures. Unfortunately, it’s not always the case. The scandal involving Equifax was an example. Since the information leaked was about credit cards, it was as terrible as it sounds. The reputation of the company can never recover after a problem that involves a security breach. Hence, there should be an effort to protect the data gathered from the customers. They should also have power over the said information. If they decide to regain access, they should have the power to do it. This approach isn’t necessarily a direct digital marketing strategy, but it affects all other actions a company might take related to advertising. 

Using modern technology 

There are plenty of technological updates that companies now use and integrate into their SEO strategies. These updates are useful in providing customers a wonderful experience while shopping. It includes the following: 

  • Virtual reality. This technology has been around for a while now, and it’s quickly becoming a useful tool to entice people to purchase items online. With this immersive technology, more people feel like they have a meaningful and interactive experience. From social media to online shopping, VR technology is prevalent. 
  • Automation. Most companies use automation for different levels of operations. It includes the enhancement of relationships with customers. Like VR, this technology has been around for a while, and it only gets sophisticated over time. 
  • Geo-location. This technology helps companies determine which content would be suitable for their potential customers depending on their location. If there are great offers in a nearby store, they will be among the content people will receive. 
  • Chatbots. Several websites already have chatbots and for a good reason. People want to connect with businesses. They need help before making a decision. It could be that missing information to help them decide if they will pursue their purchase. Hence, chatbots play a crucial role in digital marketing. Sure, bots are not humans, but they help a lot. It’s also better to give an automatic response to potential questions than to leave people hanging. 

Guest Wi-Fi 

This strategy seems fairly new, but it can be useful. The process is quite simple. When people enter a store with free Wi-Fi connection, the store can send a message that provides details about the promotions offered. It makes people consider those offers and even decide to buy items on the spot. Hotels, restaurants, and retail stores use this strategy. It allows people to feel rewarded due to the free internet connection, so they might decide to do something in return to help the business make a profit.

Encourage customer loyalty

The best way to futureproof a business is to ensure that customers will always be there. In the end, the only thing that matters is if they decide to buy the products and services offered. Sure, it helps to always have new customers. However, these loyal customers are the backbones of the company. Without their recurring support, the company might not earn enough profits. The focus should be on how to retain their loyalty. Offering loyalty rewards and promotions is an excellent strategy. 

Seek help from a digital marketing agency 

Understanding the ways to futureproof a business can be challenging. The good thing is that with experts like Phoenix Digital Marketing Agency, the task becomes easier. They understand what the future holds. They’ve been around for a long time to analyze changes and trends. They can immediately use them to boost the business. They also understand what works and what doesn’t. Utilizing their expertise can help the business go a long way. Let’s take this pandemic as an example. No one really thought that this would be a global crisis. Companies that prepare for this possibility continue to survive. Others failed. The lack of appropriate digital marketing strategies is probably one of the reasons for such failure. 

The future will always be uncertain. No one can tell what will happen. The good thing is that the business can prepare for whatever may come along. It’s being proactive. It’s better to prepare for the worst outcomes than to react when the problem is already there. The help of a digital marketing agency will make the job easier. Predicting the future is difficult, but there are ways to prevent the business from crashing when the worst scenario arrives. 

Need a Digital Marketing Strategy? Here’s a Guideline

Digital marketing is integral to the success of any business these days. It’s not enough to advertise through offline platforms. Online marketing reaches a lot of people. If the goal is to increase awareness and convince more people to buy the products and services, there should be a clear digital marketing strategy. It’s a lengthy process that doesn’t immediately lead to results. However, they’re crucial in boosting the company’s brand. The help offered by a digital marketing agency can make the job easier. If the business is yet to start an online marketing strategy, this information will be useful. 

Primary online marketing fields 

Before starting anything, it’s crucial to understand the categories of online marketing. These are the primary disciplines:  

  • Content marketing. It involves the creation of content that will educate the target audiences. It allows them to know more about the products and services, along with other relevant information.
  • Pay per click. This strategy involves paid online advertisements. Each time a user clicks on the ad, the advertiser needs to pay. 
  • Search engine optimization. It involves the optimization of keywords to bring organic traffic to the website. The goal is to rank higher on search engines so that more people can see the website’s link when searching for a specific keyword on search engines. 
  • Social media marketing. It’s the practice of promoting products and services using social media platforms. 
  • Email marketing. This classic marketing approach involves the use of emails to provide information to potential clients.

Identifying the brand

The first step in the process is to identify the brand. The company needs to have a clear plan. Otherwise, it will be confusing. Potential customers won’t know what the business stands for and why it’s different from other existing options. The company can decide to focus on being an affordable option as its brand. It can also talk about being the highest quality option available. The goal is for people to easily remember what the company is about. The marketing strategies will keep reminding them about it. 

Create specific goals 

There’s no point in online marketing if there are no specific goals. It’s not enough to simply say that the goal is to be popular online. There should be specific standards. For instance, the company can increase conversion rates by up to 20% for the first four months after implementing the online marketing strategies. Conversion rate refers to the number of people who decided to visit the website and purchase the products. This goal is too specific, and it’s easy to determine if the company is heading in the right direction. 

Tracking the progress of these goals is important so the team can apply changes or modify existing approaches. If they’re not working, something is wrong. These changes are necessary to bring the company a step closer to the goal. 

Blogging remains the focus 

There are lots of reasons to start a blog. It’s part of the content marketing strategy. These blogs contain a link that will redirect visitors to the page where they can buy the products. Blogs also focus on useful information that people can learn from, instead of selling products all the time. People who decided not to buy now might come back later to check the blogs since they find them informative. They might feel convinced to finally buy next time. Regularly updated blogs are useful in ranking higher on search engines. Google’s algorithms see them as useful and relevant to the keywords being optimized.  

Improve mobile optimization

Since many people use their phones to do almost all transactions, the company should focus on improving mobile platforms. The websites should run quickly when opened on mobile devices. No one is patient enough to wait for several seconds for the page to open. They will probably close it and look for other options. Site design should look stunning when opened on mobile devices. Again, more people use their phones to browse information and make transactions. It would be terrible not to use it to boost the brand. 

Check what the competitors are doing 

Online marketing is about standing out in a sea of competitors. Even if the company’s strategies are working well, they won’t mean anything if others are doing a better job. They can take a bigger share of the pie. Determine what strategies are effective and if they’re worth replicating. Analyzing the steps taken by the competitors will also help determine what went wrong. 

Be responsive

Asking people to come and visit the website is one thing. Once they already feel engaged, the company should do the same. It’s true, especially for social media. People who leave comments or send messages might want to know more about the business. They won’t immediately buy, but they might feel convinced after a few interactions with the company. It helps to respond to private inquiries. Answering questions left in the comments section is also great. When people feel that the company isn’t responsive enough, they might decide to look for other options. 

A digital marketing agency can help

Figuring out the entire process can be challenging. Startups with only a few employees will have a hard time determining how to get things done. The good thing is that experts like the Nashville Digital Marketing Agency can lend a hand. With the expertise of these third-party firms, it’s easier to figure out how to get started. The company can create a plan to be popular online. 

It’s not easy to see results overnight. Online marketing strategies also constantly change. The strategies that worked before might not be suitable anymore. It helps to always figure out how to keep up with the trends. The help extended by a digital marketing agency will make the job easier. The service isn’t for free, but worth it. However, even when these strategies begin to bear fruits, the job isn’t over yet. There should be constant updates since changes happen all the time. Other companies can also easily catch up. There’s no room for complacency in online marketing.

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