It seems like everyone has a business these days, and with so many different products and services competing for attention, spending a lot of time and money on marketing can feel like you’re sinking resources into a black hole.
But marketing is still something your business needs, otherwise, it won’t get off the ground. If you’re short on cash, looking for cheap, effective marketing tactics, and not afraid to put in the work, there are some easy ways you can market your company that will speak for themselves.
Networking
This might sound like the oldest trick in the book, but it’s there for a reason. People are more likely to visit and trust your business when they know who you are and have a feel for the purpose of what you do. The industrial world may view people as consumers, but they look at you wondering if this business of yours is going to make a positive difference.
So stop thinking of networking as attending boring conferences where you get anxious. Use every opportunity to make connections with people by finding out who they are and what they need. By engaging with their life, you invite them to engage with yours on a friendly level.
A Clean Website
Perhaps you had a state of the art website when you started out and thought you were done; however, tech is always changing and so are design trends all around you. A changeless site means you become less cutting-edge and more irrelevant with every year.
The good news is you don’t need to make major updates at every step. For both tired websites and those that need creating, you can use your trusty local Idaho Falls web design company to set you up with something classic yet versatile. You’ll keep visitors satisfied with an easy to navigate design while still giving them something to admire.
Social Media Content
One of the greatest ways to interact with customers and potential customers right now is social media. Because platforms like Facebook, Twitter, and Instagram have integrated ads with a user’s normal experience, using ads in these spaces can really bring people in if your content is attractive and relevant.
But you shouldn’t stop at ads. Keep your own page feed full of current content from your company. This can be articles, tips, and new projects, but people really love your interaction with the world through social media. So make a habit of responding to their comments and messages, and join in networking with similar companies, whether partners or competition.
Events
Your internet presence is extremely important, but you’ll make a more impressive impact when you combine that with the power of physical presence. Participate in a variety of things that will engage with the public in your community.
You can provide a booth at a fair or farmer’s market or sponsor a community event or recreational team. It really is that personal interaction that helps people decide what kind of reputation you and your company have, then it’s your job to stay consistent with that reputation.
