Digital marketing is no longer the way of the future; it has been a key player in the marketing world for several years and will remain to be that way. If your company has not started to utilize digital marketing trends yet, it is about time to get started.
Every single day new technologies are being introduced to help a company market itself. In addition to common marketing techniques like SEO and social media posts, new and advanced digital marketing strategies are coming into play.
Wondering about the new strategies for this year? Here are 4 game-changing digital marketing trends of 2019 that your business should start using.
Perhaps you’ve heard the phrase “artificial intelligence” over and over, but do you actually know what it is? To put it simply, artificial intelligence is basically just rapid-fire data analysis performed by computers. One example of this new marketing technology is gathering data to figure out who your target audience is. This data could be collected from a variety or sources, including social media and review sites.
We all know who Alexa is thanks to Amazon’s virtual assistant device that was released in 2014. Some people start and end their day by chatting to Alexa. Nobody realized the magnitude of the voice-activated smart speaker at the time, but businesses are starting to take more advantage of it. No, we don’t mean that businesses around the world are investing in the Alexa system.
But they optimizing their websites for voice searches so more and more consumers are investing in smart speakers. This means they are incorporated phrases within their website that are commonly used when asking Alexa a question. By doing this, there is a better chance that Alexa will answer with your company in mind.
Chatbots started becoming popular last year, but they have continued to gain traction in 2019. A chatbot is a computer program that is designed to converse with human users, usually over the internet. We’re not talking about an in-depth conversation here.
Chatbots are mostly used to answer customer questions that happen over and over, such as “where is your office located?”. Chatbots are typically used as a mode for customer service and answering questions that are likely to happen. Not many companies have investing in this digital marketing trend yet, but it is expected to grow over the next few years.
Marketing through local influencers
If you run a smaller business that caters mostly to people in your local area, this one’s for you. We have all heard of Instagram influencers in 2019, but there is also someone called a local influencer. It is not always possible to have a famous Instagram influencer or celebrity promote your product, so you should try to get a local influence to promote for you.
This does not just mean people located in your geographic area. It can also mean hiring an influencer who is specific to your market. You can find people like this by trolling social media platforms. Once you’ve figured out a few solid influencers specific to your business, send them a message to see if they’d be interested in taking a picture or writing a blog post about your product.