7 Essential Elements to Communicate Your Brand with Logo

Logo branding is a visual representation of a company or any organization, which is designed to convey a specific image and/or message. For this purpose, the design process should be done carefully to ensure that the required meta elements have been captured.

In this article, we’ll discuss the 7 elements that logo branding experts have been evangelizing. Each logo design must encompass all these variables by combining the text, an image, the color of the text and the image, and the right composition ratio to deliver appropriately. And a good logo design software usually covers these elements.

First, simplicity.

A good logo is simple and eye-catching. It doesn’t make people squinting their eyes when looking at it nor making them think just to comprehend what it’s about. Something simple can be quite memorable and distinctive.

Second, identification.

A logo must identify the logo owner. For this, in addition to a graphic image with distinctive colors, usually, there is a text involved as well, which can be the name of the business or a trademark. With a business name generator, a startup entrepreneur can experiment with various word options.

Third, timelessness.

A good logo must be timeless, meaning it can be enjoyed and appreciated for many decades or, even, centuries. The Johnnie Walker whiskey, for instance, has a logo that withstood time since 1820. Still, almost 2 centuries later, it’s still as legendary as ever.

Fourth, appropriateness.

The overall design of the logo, the image, and the text should portray what the organization wishes. Also, it must be suitable for the targeted personas and specific demographics. For instance, if the product is of a particular gender or interest, the brand must reflect the appropriate values.

Fifth, sophistication.

Here, the term “sophistication” doesn’t mean “looking expensive or complicated.” Rather, it refers to sophistication as a value of seriousness or advancement. For instance, a logo intended for toys for primary school children shouldn’t look sloppy and poorly design. Instead, it should look sharp and age-appropriate, which is “sophisticated” in its own way.

Sixth, differentiation.

Any logo that’s identical to an existing well-known brand is likely to be an infringement of a trademark. This being said, any resemblance to a current logo that belongs to someone else or another company shouldn’t be used. A good logo is different from other logos, and the distinctive variables are apparent.

Seventh, memorability.

A good logo is easy to remember. Simplicity, differentiation, and identification are the essential traits in creating a memorable logo. The key is making sure that people don’t need to think too hard to visualize it in their mind or to say the brand out loud.

In conclusion, communicating brand power through logo requires a deep understanding of the brand owner, the product, the organization’s values and philosophy, the targeted personas, the demographics of users, and the principles of logo branding. With care and insights, designing a good logo should mark a significant milestone of a company. And when the logo becomes a part of a strong brand, its longevity can be almost guaranteed.

About the Author
Jennifer Xue is an award-winning author, columnist, and serial entrepreneur based in Northern California. She is also a digital strategist for Oberlo. Her byline has appeared in Forbes, Fortune, Esquire, Cosmopolitan, Business.com, Business2Community, Addicted2Success, Good Men Project, Positively Positive, and others. Her blog is JenniferXue.com.

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