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Saturday
11Oct2008

Box Office - 'Quarantine' Surprise Leader On Friday

Friday held a few surprises at the box office, with Quarantine racing to an early weekend lead, according to Box Office Mojo. We predicted a third-place weekend finish for the new horror movie, although based on its strong performance yesterday, it may finish in second place.

Body of Lies has a tremendous amount of work to do if it wants to open at number one. Friday was not encouraging, with a third-place debut behind Quarantine and Beverly Hills Chihuahua. The most likely scenario now has Chihuahua repeating as the top movie in the country with Quarantine and Body of Lies fighting it out for second place.

The $5.3 million earned by Quarantine was nearly a million more than Chihuahua's total, but don't expect that lead to hold; the Disney flick is in 1,000 more theaters and will get family viewers, while Quarantine won't get many ticket buyers outside of its narrow young adult demo. For Body of Lies, a $4.3 million opening day is a bad sign; the film is on pace for maybe $13 or $14 million this weekend, which won't be good news for a movie with a $70 million price tag. Contrast that to the $12 million Quarantine, and the numbers begin to make more sense in a broader scope.

It turns out that all the new releases not named Quarantine are off to slow starts. The Express finished outside the top five on Friday, and City of Ember didn't crack the top ten.

We'll have the full results from this strange weekend at the box office on Sunday morning.

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