Thursday
09Oct2008
Movie Posters with Brand Integration
Thursday, October 9, 2008 at 10:40AM
As you know, movies in this day and age are underwritten
by plenty of companies. As the cost of making films continues to skyrocket (20
years ago, Ishtar was considered a huge bomb because it cost $55 million),
studios and producers have to find new ways to offset their costs.
We've talked recently about how Coke Zero and Quantum of Solace brokered a deal, we know about Transformers and General Motors, and you don't have to look too closely to see logos or products in other films.
Now Antrepo Design Industry has created a series of movie posters that chronicle their "brand integration."
These posters are apparently for sale, according to the Antrepo blog, and they're certainly evocative in their simplicity. I don't know if I'd want them on my wall, necessarily, but it's still an interesting premise. I don't know; would you call this pop art?
Colin Boyd | Permalink | in Posters | Print Article | Email Article | Post a Comment | Share Article
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