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Saturday
22Nov2008

Box Office - 'Twilight' Rakes In $35 Million in One Day

DateSaturday, November 22, 2008 at 10:58AM
OK, so even though I was on the high end of Twilight box office predictions with $66 million, I was still way off. In one day, the new teenage vampire/star-crossed lovers movie made, brace yourself, $35 million, the biggest single day of the year for any movie not named The Dark Knight, Indiana Jones, or Iron Man. It is without question the biggest opening day or single day for a non-major film studio.

It's hard to pinpoint where the film will be at the end of the weekend, because it could be one of those opening day successes like Sex and The City, which whimpered on Saturday and Sunday. But I think you'd have to be a fool to believe it won't out-gross Quantum of Solace, last week's top film with $67 million.

I'd say we're looking at $70 million at the minimum. It could go as high as $85 million, although I'd be very surprised if it hit that number. It would have to surrender less than 20% of its Friday audience on Saturday and 33% of its Saturday audience on Sunday for that to be the case. Of course, if $35 million is just an appetizer, and it repeats that number on Saturday (a dubious assertion, I'll grant you), then it would have to dump 42% of its audience on Sunday to hit $85 million. It's out there, but I wouldn't see it's a practical number.

And because Twilight was so dominant yesterday, there really is no other story. Disney's Bolt, which probably thought it would have a very successful debut about a month ago, has been taken out behind the woodshed by the vampire movie. It might make $30 million this weekend after a $7 million Friday, but that obviously won't be good enough, and it will be well below expectations.

Bolt is actually in third place right now, behind Quantum of Solace, which is maybe a day away from breaking $100 million. Madagascar is in fourth and Role Models finished the day in fifth place. We'll have a complete wrap-up and probably some historical perspective for Twilight Sunday morning.

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AuthorColin Boyd | | in , , , , , , | Print ArticlePrint Article | | CommentPost a Comment |

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