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Sunday
30Nov2008

Superb Viral Ads for Nokia's Bruce Lee Phone

DateSunday, November 30, 2008 at 6:18AM
This is a really cool ad campaign for the new Nokia N96 phone, which I guess comes in a collector's edition Bruce Lee model. I guess if he were to endorse a phone some 35 years after his death, this one's as good as any.

Anyway, the commercials are just bad ass. It's some guy in a Lee-inspired jumpsuit performing unreal feats with a pair of nunchakus. As near as I can tell, there's not a frame of Bruce Lee in either one of these videos, just a guy in a jumpsuit swingin' 'chuks around. And then they add his signature yelps for effect.

The two videos feature "Bruce" playing ping-pong and playing with fire. Ironically, the jumpsuit is the same one producer Raymond Chow stuck a sorta-look-alike into so he could finish Game of Death following Lee's unexpected passing. It wasn't very convincing then, either.

I think I like the ping-pong ad the most, although the lighting the cig with a nunchuk is pretty flippin' cool. The phone comes all tricked out with special accessories and a Bruce Lee doll, all for the low, low price of about $1300.

If I had a product, I'd want a fake Bruce Lee to employ martial arts weapons for completely different uses, never once holding, using, or endorsing my product. It's a shame Nokia beat me to it.

AuthorColin Boyd | | in , , | Print ArticlePrint Article | | CommentPost a Comment |

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