Sunday
Nov302008
Sunday, November 30, 2008 at 5:18AM Superb Viral Ads for Nokia's Bruce Lee Phone
This is a really cool ad campaign for the new Nokia N96
phone, which I guess comes in a collector's edition
Bruce Lee
model. I guess if he were to endorse a phone some 35 years after his death, this
one's as good as any.

Anyway, the commercials are just bad ass. It's some guy
in a Lee-inspired jumpsuit performing unreal feats with a pair of nunchakus. As
near as I can tell, there's not a frame of Bruce Lee in either one of these
videos, just a guy in a jumpsuit swingin' 'chuks around. And then they add his
signature yelps for effect.
I think I like the ping-pong ad the most, although the
lighting the cig with a nunchuk is pretty flippin' cool. The phone comes all
tricked out with special accessories and a Bruce Lee doll, all for the low, low
price of about $1300.


If I had a product, I'd want a fake Bruce Lee to employ
martial arts weapons for completely different uses, never once holding, using,
or endorsing my product. It's a shame Nokia beat me to it.

The two videos feature "Bruce" playing ping-pong and playing with fire. Ironically, the jumpsuit is the same one producer Raymond Chow stuck a sorta-look-alike into so he could finish Game of Death following Lee's unexpected passing. It wasn't very convincing then, either.




Reader Comments