Wednesday
Nov052008
Wednesday, November 5, 2008 at 1:22PM Cool South Korean Posters for 'Valkyrie'
A couple new posters have surfaced for
Valkyrie, and though its marketing has been
pretty anachronistic, I think it's all very memorable and it stands out from the
pack this fall. 
You might ask, "So what? How does that make the movie
better?" It doesn't. But if you'll go back a couple months to our reaction to
the trailers and posters for Body of Lies, we said that with one
exception, the trailers weren't very good and the posters were completely
cheesy. The posters were terribly Photoshopped and immediately reminded me of
one of the lesser Steven Seagal movies from the mid-1990s. 
Posters courtesy of IMP Awards

Again, you might ask, "So what?" Well, it works like this: Trailers in particular make a big impression on potential audiences. If it's a movie that's being run by an enormous hype machine, it doesn't matter quite as much, but if you're trying to attract independent voters, the better the trailer the more curious the audience will be to see the movie. Body of Lies is not a Dark Knight/Harry Potter/Transformers event movie, it's a "serious" movie about important stuff, so trailers matter. It had bad trailers and as of today, the movie's not even close to a profit.
It's not as exact a science as that, but there's a reason movies have trailers: They want to promote themselves. If it's a bad promotion, people might tend to stay away.
Valkyrie is almost the exact opposite case. With the way it had been shuffled around and with the negative stories about Tom Cruise, the Germans, and the on-set injuries, it was not high on a lot of people's lists. And then the trailers and posters came out and suddenly, people have a new opinion of the movie.
Now we get some posters for the film from South Korea, where you might expect this to be a fairly tough sell. They're not as artistic as the great American one-sheet you've seen, but they're pretty righteous in their own way.

Posters courtesy of IMP Awards
Valkyrie opens in the U.S. on December 26th, and in South Korea sometime next year, I guess.


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