Thursday
11Dec2008
'Dark Knight' Sets Blu-Ray Sales Mark in One Day
Thursday, December 11, 2008 at 12:43AM
The only thing surprising about this is the final tally,
but
The Dark Knight has set a new Blu-Ray sales
record, and it did it in one day. Of course, that's kind of like setting a
franchise home run record in the team's first year of existence; Blu-Ray does
not have a long history.
Again, that it is the biggest-selling Blu-Ray title is not a shock, nor will it be a great surprise when it becomes the number one film of all time on DVD. But to reach that many million copies in a week is pretty mind-boggling.
I will do this math only because when people talk about how much certain industries make - porn is a $10 - $15 billion cashcow, the NFL is in that neighborhood, I think, as is the motion picture industry - nobody ever counts the number of sales. Video games do about the same amount of business as everything else, but the product is more expensive to buy than movies, so they don't have to sell as many units to hit the same number.
So, figuring that each Dark Knight Blu-Ray cost around $30, that's $210 million in a week, which is somehow significantly lower than the film's ticket sales, which should remind you how looney tunes that opening weekend for the film was ($238 million). But add up those first weeks and you have nearly $450 million of paid Dark Knight business. Gulp.
Colin Boyd | Permalink | in DVD, Dark Knight | Print Article | Email Article | Post a Comment | Share Article
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