Wednesday
17Dec2008
'Mamma Mia!' DVD Sells 2.25 Million in One Day
Wednesday, December 17, 2008 at 4:10PM
At a certain point, we're all going to have to recognize
that how improbably the run is for
Mamma Mia! this year. Yes, The Dark Knight
made a billion dollars, but it was fueled by A+ marketing - probably the best,
most consistent movie marketing campaign I've ever seen - and the unfortunate
death of Heath Ledger, which certainly had something to do with ticket sales,
great movie or not.
The news keeps stacking in its favor with the details of the DVD release last week. Universal reports that it sold 2.25 million copies of Mamma Mia! yesterday. That's $30 million. Last week, The Dark Knight sold about 3 million copies, the most ever for a single day. In the U.K., the musical became the fastest-selling DVD ever, scorching Titanic by over half a million units. Of course, it's also the biggest film ever in the United Kingdom, so that's not a huge surprise. But I don't think when the summer box office predictions were rolling out, too many people had Mamma Mia! in the top six worldwide.
Now, just imagine how many more DVDs it would sell if Pierce Brosnan could sing.
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