Tuesday
02Dec2008
'The Dark Knight' Still Headed to IMAX
Tuesday, December 2, 2008 at 10:27PM
There seems to be a bit of misinformation one way or the
other regarding the proposed IMAX re-release of
The Dark Knight.
Superhero
Hype gets the credit and the blame, first announcing that Warner
Bros. would not pursue a mega-screen push at the beginning of the year. 
But with the coveted billion-dollar-baby designation still out there - and with The Dark Knight one of only four movies to ever cross that milestone in international box office if it makes a few more million - Superhero Hype now says that the studio contacted its editors to say the plan for a re-release was still happening.
Why the confusion? You got me. But the last we heard, an official announcement with all the details if forthcoming. The only question mark I have is why the re-release is only happening in IMAX, and why it's only happening in January. I get the last-minute Oscar push and all that, but I still think Halloween was a golden time for this to get more juice in theaters.Still, putting it on a few hundred screens as a special event won't hurt, but January is Hollywood's "Bring Out Your Dead" month, so The Dark Knight would have a puncher's chance to make coin in that environment.
As of now, however, it appears that The Dark Knight will get an IMAX-only run, and it will be in January.
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