Thursday
Jan312008
Thursday, January 31, 2008 at 4:17PM Fearless Forecast - Run and Hide: It's 'Hannah Montana' in 3-D
If you don't think the Hannah Montana movie will debut at number one, you're on something. The prefabricated Disney phenomenon will make a killing in under 700 theaters. I'd have to check the last time such a limited release opened at number one, but I don't see how it can't. It automatically draws at least two people (kid and parent), it's only 74 minutes long so it can be shown a gazillion times, and it will have good repeat business in this weekend alone.
I don't pretend to understand it and neither should you. Just do the world a favor: Don't take your daughter to see it. And if you do have a daughter and you take her to see this: Stop having daughters.
Of course, with the Super Bowl on Sunday, the studios typically shy away from trying to attract a large number of adults this weekend. The thought process is, they've spent money on parties or on food or on new big screen TVs and they're not leaving the house this weekend. It's a good rule to follow, especially with this year's game, which is predicted to set records.
Where does that leave the non-Hannah Montana box office? Out in the cold, basically.
There are three other new releases that will all struggle this weekend. The Eye will do the most business, but even that's relative. Strange Wilderness has the Happy Madison shingle attached to it, but it's not an Adam Sandler flick. And then there's Over Her Dead Body, which will arrive DOA.
Here's our projected Top Five:
1 - Hannah Montana: The Seventh Sign of the Apocalypse in 3-D - $17 million
2 - The Eye - $12 million
3 - Rambo - $7 million
4 - 27 Dresses - $6.5 million
5 - Meet the Spartans - $6 million


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