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Sunday
11May2008

Box Office - 'Iron Man' Earns $50 Million More

Adhering to conventional wisdom, Iron Man repeated as the number one film in the country this weekend, adding a cool $50 million to its stack of money, according to estimates published at Box Office Mojo. The big weekend puts Iron Man less than a week away from $200 million, and makes it the top grossing film of 2008, a title that probably won't last but another month.

What about Speed Racer? We chronicled its Friday doldrums, but the high-speed Wachowski movie rebounded nicely on Saturday and Sunday, at least by its own standard. It still didn't make anywhere near what Warner Bros. would be comfortable with, but it only lost 10% of its audience Saturday to Sunday, where most films will see at least a 20% dropoff on day three. The still-sluggish Speed Racer did manage a second place finish, overcoming What Happens in Vegas... with Cameron Diaz and Ashton Kutcher.

There was a lot more competition for Vegas than anything else, however; every movie that held down a spot between number three and number seven in the weekend rundown was a comedy, with Vegas, Made of Honor, Baby Mama, Forgetting Sarah Marshall and Harold and Kumar all faring pretty well; only Made of Honor and Vegas have failed to turn profits, and both seem likely to do so within the next month of release.

As for Iron Man, the Marvel superhero flick is now up to $177 million, but its tumble from week one to week two was not as drastic as second weekends from last May, when Spider-Man 3, Shrek the Third and Pirates of the Caribbean all lost 55% of its crowd or more, and they went on to be the top grossing films of 2007. Iron Man lost just under half its audience.

Had Prince Caspian been in the lineup this weekend instead of Speed Racer, that percentage would have probably been much greater, but Spidey lost 61% of its audience going up against no major competition in week two.

Iron Man will probably be sitting comfortably at $225 million or after next weekend, and might be closing in on $250 million through Memorial Day.

Reader Comments (4)

These numbers are not surprising, because Iron Man is a good movie, and Spider Man 3 and Speed Racer both sucked.

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Sunday, May 11, 2008 | Unregistered Commentershalini

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Sunday, May 11, 2008 | Unregistered CommenterMRPigg

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Sunday, May 11, 2008 | Unregistered CommenterCPB

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