Saturday
14Jun2008
'Hulk' Makes Plenty of Green on Friday
Saturday, June 14, 2008 at 12:03PM
They're no doubt popping champagne corks at Marvel Studios
today.
The Incredible Hulk got off to a fast start on Friday, with $21 million
in ticket sales, according to
Box Office Mojo. That number likely means a $55 -
$60 million weekend for the re-launch of the the character, easily good enough to
put the film in the top position this weekend, and depending on word of mouth,
could lead it to victory again next weekend.
Good reviews and Friday word-of-mouth is liable to keep The
Incredible Hulk moving forward this weekend, so I don't see a Sex and the
City-type drop-off in business Saturday and Sunday.
An even bigger surprise was the performance of Night
Shyamalan's
The Happening, which made $12.8 million on Friday, putting it on
pace to earn roughly $35 million this weekend, unless word-of-mouth - which
ought to be pretty bad in this case - makes the movie stumble.
Kung-Fu Panda will sail past $100 million this week; its
$10 million Friday puts the film within $7 million of that total, and as the
only family-friendly flick in theaters for another two weeks, the Dreamworks 'toon
should hit $150 million with absolutely no problem.
You Don't Mess With the Zohan and
Indiana Jones round out
the top five.
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