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Here's something you don't see everyday: A movie that pays you a ton of money.

We've just learned that Columbia Pictures and Hancock are launching a contest through which one lucky family will have their mortgage paid off by the misunderstood superhero. It's kind of in keeping with part of the movie's plot: Hancock (Will Smith) is told he needs to improve his public image so that Americans will value his save the day service again.

And frankly, in this economic climate, anyone who offers to pay off your mortgage qualifies as a superhero. To win, you need to write a 200-word essay explaining why Hancock should pay off your mortgage and not somebody else's, and I imagine - though this is just speculation - that sob stories will get extra credit. So if you know someone who's in a real financial crisis, this might be the ticket.

You've got until Sunday, July 6th to get your entry in. To enter and to find complete rules of the contest, check out HancockMovie.com. The grand prize is worth up to $360,000, which isn't exactly chicken feed.

I think this is great on all levels. I mean, who loses in a deal like this? Is Columbia hoping to get some extra promotion for Hancock? Yes, that's why this has Hancock's name on it. Is there an end benefit for someone other than Columbia? Absolutely. And we promote movies whenever they have a new clip show up online, so I'm more than happy to push this contest, which is definitely coming along at the right time for someone.

Hancock opens July 3rd.