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Wednesday
25Jun2008

The Joker Strikes Again: More 'Dark Knight' Viral Marketing

Extra, extra, read all about it: Here's the latest edition of The Ha Ha Times, the vandalized version of The Gotham Times, all of which is part of The Dark Knight's viral marketing campaign.

I have a problem with everything being viral when it's so clearly orchestrated at this point, but that's just me; I can't knock the quality of the stuff, that's for sure.

The one cool thing about this piece is it continues to string you along, waiting for the next clue. We already have four of them, thanks to the diligent work at SuperHeroHype:

Herrings are red
Corpses are blue
You're on the right track
But you don't have the clue

If you check out the image below at its original source, you'll see the tiny little red circles more clearly. The letters within those circles spell out the clues on each page.

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