Wednesday
25Jun2008
'Hancock' Poster, Made in Taiwan
Wednesday, June 25, 2008 at 10:29PM
At the end of each year, I always like compile the best
movie posters I've seen during the previous 12 months. That was pretty pointless
before the internet, but now it's pretty easy and worthwhile, I think. Almost
invariably, the best movie posters aren't from the United States. They're from
England or Germany or Japan.
There's a different aesthetic, particularly in Europe, I
find, that just doesn't translate to American audiences. Our posters seem to be
very blunt by comparison, as if there's less thought and the companies
responsible just want to get the two or three big faces on the one sheet,
Photoshop them to death, and throw the title on top.
So, as much as we like sharing movie posters with you here
at The Big Picture, we really like sharing foreign posters with you, 'cause
they's diff'rnt.
Now, I don't love this new Taiwanese
Hancock poster, but it's better than the U.S.
poster, which is just
Will Smith's scruffy face and thecity he
protects reflecting into his sunglasses. I even like that poster. At least it's
not like everything else. But this new one has a little more life to it.
Surprisingly, even though this was released several
weeks ago, I haven't seen much of it anywhere and actually had to search
"international Hancock banner" to get on the trail. It won't be
in our year-end discussion or anything, but I kind of like the imagery.
Colin Boyd | Permalink | in Hancock, Posters, Will Smith | Print Article | Email Article | 1 Comment | Share Article
Reader Comments (1)
Put a helmet on him and you have Lord Vader.