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Hellboy Goes 'Inside the Actor's Studio'
It's almost unfair, really, that the two most inspired
marketing campaigns of the summer are coming at us back-to-back beginning next
week. Though Iron Man and Indiana Jones and Incredible Hulk
got plenty of hype, the two gold stars for summer movie marketing have to go to
Hellboy II and The Dark Knight.
Clearly, The Dark Knight is in its own league.
But Hellboy has been running second for a while. When you look at movie
marketing, the things that leave the biggest impression are usually trailers and
posters. Even in the "viral" age, it's still got to be good content or the virus
won't spread. The Dark Knight ought to be taught in marketing classrooms
next fall. Every week there's some new wrinkle.
Hellboy, on the other hand, has kept its message
very consistent and streamlined. It has managed to develop its hype based
primarily on the fervor over director
Guillermo del Toro, whose career is certainly
not in anyone's rear view mirror the way it was when the original was released.
The posters are spectacular but there's nothing terribly innovative about them.
Still, they're worth seeing whenever they're released because they just beat the
pants off any other set of posters out there not named The Dark Knight.
And then this popped up, and it's a complete curveball.
This clip is innovative, it does stick with you, and it's incredibly effective.
I wonder if having more tricks like this in its arsenal would've helped
Hellboy or not. Marketing can get gimmicky, and this sequel (which are
gimmicks in their own way) has managed to avoid that curse.
Check out
Ron Perlman as our big red hero talking to
everyone's favorite interviewer, James Lipton, as Hellboy goes Inside the
Actor's Studio.
Posted on Tuesday, July 1, 2008 at 09:20PM
by
Colin Boyd
in Video, Hellboy, Guillermo Del Toro
|
1 Comment
Colin Boyd
in Video, Hellboy, Guillermo Del Toro
|
1 Comment
Reader Comments (1)
Now they have one of these with Hellboy playing video games with the star of "Chuck" funny stuff.