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Wednesday
23Jul2008

New 'Transformers' Logo Doesn't Tell Us Much

DateWednesday, July 23, 2008 at 1:53PM
You know you're a big deal when your new logo is kind of newsworthy.

Transformers: Revenge of the Fallen has launched its new, rather sparse logo, at its official site.

JoBlo hipped us to it, so thanks to them, and right now, the logo is the only thing to report. There's some text at the bottom of the page, "Protect" and "Destroy," and if you click on Destroy you can go buy merchandise. Other than that, we just have a logo.

I would imagine, though, that this is definitely one of the 2009 movies to keep an eye on for some inspired marketing. Surely, everyone involved is smart enough to realize that just mimicking what The Dark Knight did this year won't work for every other movie, and that throwing money at marketing just to throw money at it doesn't mean it'll be successful. The first movie was handled very well in this regard, and it would be a real shame if Michael Bay looked at the box office numbers flooding in over the weekend and said, "We can do better!"

But I do think there's plenty of ways to promote a Transformers sequel, and the presence of just a logo may be a good beginning. We know there will be more robots this time around, and we've already seen some location shots from the film and it definitely looks bigger than the first. But can there be too much Transformers? If you saw the IMAX version, that answer is yes. The final battle is too overwhelming. I go back to the marketing theory: Just because you have the money to throw at it doesn't mean that's the best solution. I get more robots - hell, it's a Michael Bay sequel - but bigger doesn't always mean better, particularly with blockbusters. They tend to get sillier the higher their budgets climb.

So while this logo is very understated, just keep in mind that and Shia LaBeouf's performance might be the only things about the Transformers sequel that will be.

AuthorColin Boyd | | in , , , , | Print ArticlePrint Article | | Comment1 Comment |

Reader Comments (1)

It would be nice if they give the robots more of a dynamic personality, maybe some inner conflict to overcome. In the first, they seemed too one dimensional character-wise.

Wednesday, July 23, 2008 | Unregistered CommenterBrandon

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