Thursday, July 3, 2008 at 1:15PM
Will Smith's box office power is well documented: His last eight movies have earned over $100 million each, and his last three - I Am Legend, The Pursuit of Happyness, and Hitch - have earned $1.25 billion worldwide. Right now, he's hotter than ever...and he has the whole weekend to himself.
Hancock was originally supposed to open on
Wednesday, but they pushed back the release date within the past few days to allow for paid sneaks on Tuesday
night. So...as of right now, Hancock has already made $24 million and
change. That's not a bad number, but I don't get the move from an unopposed
Friday to Tuesday night in the first place. All the move does is reward people
who were really paying attention. Most people wouldn't go to a new movie on
Tuesday anyway, because they're just not trained to. It's a weekend sport.
So now the question becomes how much will Hancock make
not over three days but over...uh...hang on...5.3 days. The math gets a little
fuzzy because he won't have a completely massive Friday, the kind we'd expect
from a Will Smith summer movie. And at the end of the protracted weekend, the
total number will reflect all of the box office and not just the Friday - Sunday
We'll assume Hancock will make about another $15
million today, bringing its pre-weekend total to about $40 million. Lock that
number away until later. Ordinarily, I'd say this movie could make about $80
million in its debut weekend, but that number becomes harder to accept knowing
that the real diehards will have seen it before Saturday. So, I'm betting that
we'll see about a $27 million Friday, a $24 million Saturday, and a $17 million
Sunday. Add that up and you, friend, have $68 million.
Remember that $40 million from earlier? Now Big Willie
Style has made $108 million in six days. Not bad. No records, certainly, but it
extends his streak of $100 million movies in less than a week.
The Top Five:
1 - Hancock ($68 million)
Wall-E ($36 million)
Wanted ($24 million)
Get Smart ($12 million)
Kit Kittredge ($9 million)