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Wednesday
20Aug2008

'Transformers': Revenge of the Fakers

DateWednesday, August 20, 2008 at 9:56AM
Last week, we were the first to bring you the phony but exceptional Dark Knight Returns poster featuring The Riddler. There's plenty of evidence to suggest that it was fan made, but still, it's quite the poster and quite the rumor starter.

Now we have fakes for Transformers: Revenge of the Fallen. G4 got its hands on them yesterday. It might be a little tougher to dismiss these, since the movie is less than a year away and we've already seen a Terminator Salvation poster, but the studio confirms these aren't real. Don't love the first one. Do love the second one.

You know, we talk about marketing a lot, and when we're dealing with movies as huge as The Dark Knight and Transformers, marketing is crucial to their success. I'm not as big on viral video as everyone else, because as soon as you categorize your marketing angle as "viral," it's suddenly not viral. But I can't think of a better way to generate the sort of widespread reaction to your movie than to just let these fan-made posters (and trailers, too) do the work for you. If I were the DreamWorks, I wouldn't have said a word about these posters, just as Warner and DC haven't made any comment about The Dark Knight Returns.

And if DreamWorks can't top the second poster in this set, then shouldn't they use it for reals?

AuthorColin Boyd | | in , , | Print ArticlePrint Article | | Comment1 Comment |

Reader Comments (1)

I would imagine that a real poster for Transformers would have Megatron or him coming back to life in it. Just my guess. The second one is very cool.

Wednesday, August 20, 2008 | Unregistered CommenterBrandon

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