website tracking
Search The Big Picture

« Emmy Rossum Talks 'Dragonball' and Becoming Bulma | Main | Frank Miller Updates: 'Sin City 2' Status, New 'Spirit' Posters »
Saturday
20Sep2008

'Zack and Miri' Hits the Airwaves

DateSaturday, September 20, 2008 at 2:20AM
Believe it or not, the big question for the new Kevin Smith comedy Zack and Miri Make a Porno is how will it be marketed? Regardless of whether or not it's funny and whether it signals a return to form for Smith, the bottom line is, well, the bottom line. How can The Weinstein Company run ads for a movie with "porno" in the title in prime time and how can that broaden the director's appeal?

You and I might think that's silly, but they've had to have meetings about to how push a movie that was at one point rated NC-17 in the marketplace. Smith has never been a mainstream draw - his biggest "hit" grossed only $31 million - so if they want to build on those numbers, things like trailers and commercials can certainly help.

Here's the first TV ad, and it sets up the action a bit too much, because there are maybe only two funny lines in the entire minute. Probably needs a bigger total to draw a lot of new blood.

Take a look and decide for yourself:

Her name Bubbles.

So do you think that will do the trick? Is the draw of Seth Rogen and the outside chance you'll see some skin enough to make up for what the commercial lacks? Or do you think the commercial's fine the way it is? I think it needs a couple more big laughs, and watching the trailer, I'm sure they could find a few more things to use. I guess the fear is that it won't make a lot of converts, but it's still early; maybe the next batch of ads will be a little more interesting.

Zack and Miri hits theaters on Halloween.

AuthorColin Boyd | | in , , , , | Print ArticlePrint Article | | Comment2 Comments |

Reader Comments (2)

Surprise, Surprise! Jason Mewes is in it. I hope people aren't planning on watching it for the chance at seeing some skin. Kevin Smith's movies have never really shown much nudity. The flash of Joey Lauren Adams in the changing room from Mallrats, and the full frontal (with the tuck) Jason Mewes in Clerks 2 are probably the most memorable. I expect this movie to be hilarious, and I don't think I've seen a bad movie with Seth Rogen in it. Hopefully Seth will draw the non Kevin Smith fans.

Saturday, September 20, 2008 | Unregistered CommenterJohn M.

I canname a bad Seth Rogen movie: Knocked Up. Maybe it was far overrated by the time I got to it, but I found it to be more depressing than funny. It was like watching Judd Apatow's version of The Story of Us. Other than that, he's done well. Smith also disappointed with Clerks 2. I'll be happy to see them both in rare form.

Saturday, September 20, 2008 | Unregistered CommenterKevin

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>