Maybe they should've put these two posters together and added a speech bubble next to Crowe that read "What's the hurry? Do you even know where you'll go?" I agree with you that marketing really should make people want to see a given film and I have seen nothing that makes me go ...ooh yeh must see there! Maybe the marketing folk behind these posters really don't get what the movie itself is about in which case making a compelling poster would be difficult.

By itself the DiCaprio poster would've been better with some rottweilers right behind him. Or maybe remove the gun replace it with a baton and punch in some color and you have him racing at an Olympic event! In that same vein, a splash of color and some bare woman's torso in the foreground in some state of reclined position and maybe lose the bag and insert a wine bottle would've helped out the Crowe poster a bit too.

The line "From the Director of American Gangster and Black Hawk Down" seems to signal some lack of faith in the allure of the film.

Ridley Scott is, after all, one of the greatest living directors of cinema.

Leo still looks ridiculous in his poster and Russel looks absolutely bland in his.

Ridley is also a trained graphic designer so I have no idea why he would approve those posters.

I love them! Best movie of the year!