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Sunday
28Sep2008

Box Office - The 'Eagle' Has Landed

DateSunday, September 28, 2008 at 11:35AM
On Thursday, we estimated that Eagle Eye was headed to an easy win at the box office, placing its three-day total just shy of $30 million. $29 million later, Eagle Eye did cruise to victory, earning more money than the second-, third-, and fourth-place finishers combined, according to Box Office Mojo.

If the Shia LaBeouf thriller performs to the usual expectations of a number one movie, where the opening weekend is about 30% of its total domestic box office, than it will be close to $100 million, and it will have earned back its production budget, meaning a healthy international run could make it profitable before you need to factor in home video.

The runner-up was the weepy Nicholas Sparks drama, Nights in Rodanthe, starring Richard Gere and Diane Lane. We were off by about a million bucks with this one; it made just under $14 million, and we thought it would come in just over that amount.

The weekend's big shocker was the performance of Fireproof, the religious-themed firefighter drama starring Kirk Cameron. We talked about the economics of Eagle Eye earlier; this film cost half a million and made 12 times that amount in three days, good enough for a fourth-place finish. It's an extremely impressive opening, and in my opinion, it's the real winner this weekend.

The Top Five:

1 - Eagle Eye ($29.2 million)
2 - Nights in Rodanthe ($13.6 million)
3 - Lakeview Terrace ($7 million)
4 - Fireproof ($6.5 million)
5 - Burn After Reading ($6.2 million)

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AuthorColin Boyd | | in , , , | Print ArticlePrint Article | | Comment2 Comments |

Reader Comments (2)

I totally agree with your point of "Fireproof". Where the hell did this movie come from? And for the most part, these super low-budget religious movies have bombed lately ("Expelled", "Facing the Giants", etc). But hey, good for the filmmakers for making something people actually want to see. Though I have a feeling it'll drop like a rock after this weekend.

Sunday, September 28, 2008 | Unregistered CommenterVince

Sherwood Pictures, of Sherwood Baptist Church in Albany, GA, made both "Fireproof" and "Facing
the Giants." "Giants" was no bust--it made over $10 million in its theater run with a $100,000 budget. Extrapolating that to "Fireproof," you could be looking at a $500,000 budget movie grossing $30 million--conservatively speaking.

Incidentally, it's a good picture that will cause you to both laugh and cry.

Tuesday, September 30, 2008 | Unregistered CommenterChuck

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