Tuesday
Sep302008
Tuesday, September 30, 2008 at 3:57PM Watch the Video for 'Quantum of Solace' Theme, "Another Way to Die"
Remember
the brouhaha that emerged from the use of the
song "Another Way to Die" in a Coke Zero commercial?
Jack White,
who wrote, produced, and performs the song with
Alicia Keys,
was upset that it was being used in that way, and he would've preferred people
hearing the song in its entirety, perhaps in the opening credits for the James Bond movie,
Quantum of Solace. After all, he wrote the song
specifically for the movie.
Now there's a new video for the tune, which is interesting enough to watch, not that it makes the song that much better. Here it is, courtesy of
Yahoo!
"I was involved in making the decision. Names were coming out, some ludicrous stuff was going back and forth - I can't remember exactly, but you know the sort of thing: The Blood On Your Face. I knew I didn't want 'death', 'die', 'bleed' or any of those things in the title."Craig thought he and producers were on the right track when they started throwing around titles that began with a Q, such as a particular Ian Fleming short story that first appeared in Modern Woman magazine in 1959.
"As soon as it came out, people were saying, 'Ooh, it sounds like Harry Potter.' No, it's Quantum of Solace. I was saying, 'It's a Bond title! The name of a Bond film is not about anything. Live And Let Die? Octopussy? What does it mean? It means very little. We've got nothing to worry about."Well, even though I don't care for the title, he does kind of have a point. Quantum of Solace is in theaters on November 14th.
Reader Comments (3)
Great. And, in the "not helpful" camp, Alicia Keys trying and failing to play Chopsticks on the piano, and Eddie Izzard in an emo wig.
Would of been a much better song if Jack White didn't open mouth during any parts of the song.
no one liked you know my name either, which is ludicrous as it's clearly superb. this one's got something going on 'n all, so before you complain too much, go back and listen to moonraker. I'll give you a quid if you don't break down with joy that '79 was a looong way back.