Bravely, James Bond Drinks His Coke Zero Shaken, Not Stirred

Sony and Coca-Cola will have a new worldwide promotion in conjunction with Quantum of Solace this November, as the soft drink titan looks to more aggressively market Coke Zero. It's the first time Coke has tied into a movie since the first Harry Potter movie seven years ago. Variety reports that Coke Zero will be seen in the film, but that Daniel Craig won't drink it. Instead, his silhouette as Bond will be used in commercials that you'll start seeing later this month. Cleverly enough, the product will repurposed as "Zero Zero 7" during the promotion. Coca-Cola adds to the stack of marketing money being poured into the 22nd James Bond movie. Ford, Heineken, Smirnoff, Omega, Virgin Atlantic, Bollinger, Sony Ericsson and Sony Electronics also have scratch-my-back deals with the film.