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Tuesday
20Jan2009

Another Movie on the Move: '2012' to Open November 13th

DateTuesday, January 20, 2009 at 2:45PM
Based on a few less significant changes that cropped up a couple months ago, we predicted that the trend of films moving their opening dates would not stop this year, that once Harry Potter became a 2009 movie for Warner Bros., every other major studio would have to evaluate the landscape based on that new and immense competition.

I think more than half a dozen films have moved from one opening date to another since November, and now we've got one more. The Roland Emmerich disaster movie 2012 has been deemed not worthy for summer consumption by Sony, or at least, more worthy for November audiences.

Variety reports that the studio feels confident in the rest of its summer slate - Angels & Demons, The Taking of Pelham 1, 2, 3, the comedy Year One, and the just moved The Ugly Truth.

It's probable that the move of the Katherine Heigl-Gerard Butler romcom from April to July predicted today's news, because Sony was otherwise not a player at the end of the year at all. So this now gives them potential to score a big crowd, even though you'd think that Pelham would be less like a summer movie, and more a serious, dramatic action picture, the kind that plays well later in the year.

The new home for 2012 is November 13th, opposite Sherlock Holmes and right before New Moon, the Twilight sequel. Can it make more money around Thanksgiving than it could have on July 10th?

The other side of this information has yet to happen; undoubtedly, another studio will swoop in and claim the vacancy left by 2012, simply because summer movies have the potential to make more money. And with only I Love You, Beth Cooper left on that date, could we see G.I. Joe move up a month? What about moving Public Enemies with Johnny Depp and Christian Bale out of the immediate wake of Transformers and making it the alpha-film that weekend?

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AuthorColin Boyd | | in , , , | Print ArticlePrint Article | | Comment2 Comments |

Reader Comments (2)

Is this going to be like another cloverfield?

Tuesday, January 20, 2009 | Unregistered CommenterKaveh

It's going to be like a lot of Roland Emmerich movies: Impending global catastrophe, unlikely hero saves the day.

Tuesday, January 20, 2009 | Registered CommenterColin Boyd

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