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Friday
30Jan2009

The 'Race to Witch Mountain' Super Bowl Ad

DateFriday, January 30, 2009 at 1:03AM
I wonder why it's so damned important for a movie to buy a commercial during the Super Bowl - spending, in this case, $6 million for the privelege - if anyone with an internet connection can watch it for free three days early.

Disney obviously doesn't mind taking the hit, I guess, because they gave MTV the entire Super Bowl spot for Race to Witch Mountain, and here it is:

As much as I think Dwayne Johnson can make a living in this business, I sure would hate to see him become Disney's lovable tough guy. He can do so much better than this. And just from watching the trailer/extended commercial, I have a hunch this won't be as quaint or even as much fun as the original, because it's trying to please parents, too.

Race to Witch Mountain opens March 13th.

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AuthorColin Boyd | | in , , , | Print ArticlePrint Article | | Comment1 Comment |

Reader Comments (1)

The rock is capable of so much more, but these are good fun.

Friday, January 30, 2009 | Unregistered CommenterOrinn

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