'Transformers' Poster, Plus Super Bowl Details

Thursday

08Jan2009

'Transformers' Poster, Plus Super Bowl Details

Thursday, January 8, 2009 at 10:05PM

My hunch is that Transformers: Revenge of the Fallen will be the box office king of 2009. I know - what a risky position. But it's probably one of the few instant $250 million movies of the year. By that, I mean the opening weekend will be in the $100 million range, if not more than that, and then you look at 40% drops for about three weeks and you're already well over $200 million.

But just because it's going to be huge doesn't mean Paramount is letting it find its own way. As we predicted almost two months ago, Transformers will have an ad in the Super Bowl, according to Variety. It will join a throng of movie ads in the most watched program of the year; Star Trek, Angels & Demons, Monsters and Aliens, G.I. Joe, Land of the Lost, Fast and Furious, and possibly Up! and Wolverine. So far there's been no indication that Terminator Salvation will join the festivities.

At a price of about $9 million a 90-second ad, there's plenty of real estate left in the Super Bowl. Variety reports that many regular advertisers are bowing out because of the sticker shock. But as we know, the economy hasn't really hurt the bottom line of the major studios, and they'll feast on what's there for them.

In the meantime, Paramount has unveiled a sinister new Transformers poster:

The film arrives in theaters on June 26th, and should have a very successful run at least until Harry Potter comes out on July 19th.

Colin Boyd |

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