website tracking

       

Search The Big Picture


« Trailer - 'Serious Moonlight' Looks Seriously Flawed | Main | This Week in Trailers: 'Expendables,' 'Goats,' Gibson »
Sunday
Oct182009

Box Office - 'Wild Things' Rakes In $32 Million

DateSunday, October 18, 2009 at 11:47AM
Outside of the big debut for Law Abiding Citizen, the weekend played out pretty much the way we expected it to when we published our Fearless Forecast on Thursday. Where the Wild Things Are earned about a third of its production budget, with a weekend-leading $32.5 million.

As we mentioned, Law Abiding Citizen outperformed projections, nearly doubling most predictions with a very solid $21.3 million and a second place finish. The Jamie Foxx/Gerard Butler action flick only cost $50 million to make and wasn't overly hyped in the past few weeks, so there's a realistic chance this one can become pretty profitable when you add in international dollars.

Speaking of profitable, Paranormal Activity continues its absurd climb through history. The sub-$15,000 horror movie made $20 million this weekend, to push its total over $33 million, and it will probably make another $30 million between now and the end of next weekend, when it will expand once again.

Certainly, it's the most profitable movie since The Blair Witch Project, and we'd have to look at the total advertising costs to see how much Blair Witch spent in that regard. Paranormal Activity has spent very, very little promoting itself.

The new supsense flick The Stepfather rounded out the top five, but for this first time since the summer, every movie in the top five earned more than $10 million. Overall, total box office business was up 35% from last weekend.

The Top Five:
1 - Where the Wild Things Are ($32.5 million)
2 - Law Abiding Citizen ($21.2 million)
3 - Paranormal Activity ($20.2 million)
4 - Couples Retreat ($17.9 million)
5 - The Stepfather ($12.3 million)

AuthorGet The Big Picture | | in , , , | Print ArticlePrint Article | Comment2 Comments |

Reader Comments (2)

Its unbelieveable what good word-of-mouth will do. I don't recall seeing any "Paranormal Activity" commercials and it made over $20 million this weekend. That's crazy.

Sunday, October 18, 2009 | Unregistered CommenterChris

There are some commercials, but very few. And there weren't any, to my knowledge, before last weekend. Yeah, the marketing budget on this movie is very small. TV networks and newspapers have to hate that this movie can do so well without them, though.

Sunday, October 18, 2009 | Registered CommenterGet The Big Picture

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.

Notify me of follow-up comments via email.