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Monday
26Oct2009

New 'Fourth Kind' Poster with Milla Jovovich

DateMonday, October 26, 2009 at 3:18AM
It's the battle of thrillers on November 6th. Warner Bros. has The Box, which looks really bad to me, and Universal is marching out The Fourth Kind, which does not look bad to me at all, but admittedly, that could just be the marketing talking.

Of course, when you look at box office, particularly opening weekend performance, the marketing plays a big part in that. Even with Cameron Diaz - who, let me reassure you, is not a box office draw on her own - Richard Kelly's The Box just isn't moving the needle. However, The Fourth Kind has that trumped up "based on real case studies" nonsense working in its favor, and it genuinely looks a little creepy. Neither will win their opening weekend, though; that would be A Christmas Carol. But I'll be interested to see if I'm right about this. I have a hunch Fourth Kind might just steamroll The Box.

Here's the second poster for the film, which wisely features Milla Jovovich. She may not be an A-lister, but she's got plenty of credibility with the target audience for this film. So that's a smart move. Of course, unless you know she's in the film, you probably won't immediately recognize her here, and she's not an listed above the title. But I do like the explanation of the title they use. Busies it up a bit, but it's better than nothing at all. Thanks to IMP Awards for the poster:


Click to make it super big

AuthorColin Boyd | | in , , | Print ArticlePrint Article | | Comment2 Comments |

Reader Comments (2)

Unless it manifests some visible marketing, The Fourth Kind may have little to push The Box back. I've already seen multiple commercials for The Box and of course Christmas Carol but not one for Fourth. Perhaps they're planning some last minute blitz or maybe there's some viral campaign I've been oblivious to but Kind has been fairly low on the radar.

Monday, October 26, 2009 | Unregistered CommenterAsana

Really? I saw a whole lot of stuff for it this weekend. That and The Box.

Monday, October 26, 2009 | Registered CommenterColin Boyd

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