Monday
Oct052009
Monday, October 5, 2009 at 9:25AM Activision Files 'Call of Duty' Movie Trademark
I don't think it means anything on its own, not yet, anyway, but Activision recently filed to protect the trademark it holds on Call of Duty related to "“pre-recorded movies featuring comedy, drama, action, adventure, music, theatrical performances and/or animation”. So guess what that probably means looking forward...

It has been rumored that Activision was pursuing a movie adaptation of the popular game series, and in May, it was even reported that deals were in place to begin development. However, the company hasn't said anything about any deals anywhere, and you can look at that as Activision protecting itself and the game while this quietly takes shape or that there's just nothing to it.
Now comes this news from Trademork, which on its face, doesn't link Activision to a film that is or even will be in the early stages of production. What it really does is protect Activision's property if someone else tries to make a movie. Of course, it's doubtful anyone would be stupid enough to do that, at least for profit, so consider this the first step towards a movie. Someday.
After hearing the news that Sam Raimi would direct the World of Warcraft movie, I think a lot of these video game companies realized they may be behind the curve by holding on to their most popular titles, like Halo, Call of Duty, and GTA. We keep hearing things about Halo happening eventually, but Call of Duty would be, by Hollywood standards, the easiest major current game to turn into a film, and the genre is such an easy sell for movie audiences that I can't believe Activision wouldn't make the leap with this one.
Read into the trademark filing whatever you want, but it's probably not for nothing.



Reader Comments (2)
I'm sorry I'm a little behind on my Call of Duty game play, but wouldn't a "Call of Duty" movie just be any war movie? Its basically Blackhawk down but with a video game title. As you say though, that should be an easy sell.
Of course if thats all it takes, Halo is a movie about space marines, fighting an invading alien race. How hard is that to sell?
Precisely.