New 'Salt' Poster Could Use Some Salt

Not much to say here other than this is a pretty bad movie poster. I'll remind you of the last two Angelina Jolie summer action movies, Mr. and Mrs. Smith and Wanted. Wanted had good posters all around, but nothing you'd call sensational. The Mr. and Mrs. Smith one, though, is instantly memorable, often imitated, and about everything you want from a movie with Brangelina. This one for Salt, which comes courtesy of Jo Blo, just isn't getting it done. It's not a flattering photo of Jolie to start out with, and then they plaster text over her face. Really? Is that why your poster is just her face? Hmm.
Plumps when you click it I thought the trailer was better than OK, he said, stopping short of qualifying it as good. And certainly, if it's a straight action flick, Jolie can carry it as well if not better than any other A-list actress. But this piece feels rushed out to the masses. I can't believe that's the best option. Even if they were just going with Jolie's face, that text is really distracting, and the "Who is Salt?" tagline is all sorts of boring. Based on this poster, I'm not all that inclined to find out who she is.

Comments

[Emo]

I would think the new Salt poster could use some pepper.