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Friday
20Nov2009

Schlocksters The Asylum Cash In on 'Paranormal'

DateFriday, November 20, 2009 at 10:32PM
I think we kind of knew this would happen, but The Asylum, makers of fine products like Transmorphers and The Day the Earth Stopped, has aimed its direct-to-DVD business model at Paranormal Activity. Worst Previews writes that Paranormal Entity will be in stores on December 29th. That's right: Paranormal (Insert Word that ends in "ty").

Now, in most cases, The Asylum, the company that brought us the mockbusters Snakes on a Train and The Da Vinci Treasure, releases its films days before the mainstream release that it's ripping off. It usually shows up in video stores the prior Tuesday.

So because Paranormal Activity has basically run its course in theaters, you might be wondering what the rush is to get Paranormal Entity on DVD before the end of the year. Simple: It's coming out in stores the same day as Activity.

Can they be sued for this? Not really. Fox threatened action last year, but nothing came of it. The Asylum claims that there are copycat movies all the time (Deep Impact and Armageddon were only months apart, for example). Think of them as the generic store brand of your favorite products, I guess.

If you've been duped by The Asylum recently, it was probably 2012 Doomsday that did it.

AuthorColin Boyd | | in , , | Print ArticlePrint Article | | CommentPost a Comment |

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