Second Poster for Christopher Nolan's 'Inception'

I didn't love the first Inception poster, which looked way too much like the first Dark Knight poster (featuring Heath Ledger's Joker with his back turned to us, walking toward Gotham). The new one, seen below, reminded me of the opening credits to Panic Room, but I checked it out, and they're not terribly similar, after all. However, this is more like the trailer we've seen before, so there's so much-needed symmetry. Apparently, this poster had to be unlocked, so to speak, from a new viral maze, loath as I am to the notion of cleverly manipulated "viral" campaigns. Anyway, a poster on the Nolan Fans message board who goes by the name apw claims he or she "found [the poster] by playing the game using a link to an already created maze."