Wal-Mart Opening "Twilight Stores" in March

Wal-Mart is hoping for a mad rush of teenagers next month, opening Twilight Shops in each of its many stores across the country, which will feature not only the DVD, but the soundtrack, clothes, posters, accessories, and, although implicitly, the stores will also sell abstinence by the truckload. I shouldn't have to tell you that this is an absolute A+ idea. Wal-Mart is already the biggest retailer in the country, with some 3,500 Main Street-crushing locations nationwide. But one of the first things they teach you in marketing is to get 'em young. If you make somebody a Coke drinker early, they'll likely stay with you forever. Brand loyalty, in other words. And since Wal-Mart suffers from an image crisis as these teenagers start getting incomes of their own, what better way to tap into their consciousness than by giving them all the Twilight they could possibly want all at once? The theory is, when they see how much Wal-Mart has rolled back prices, they've got thousands of new customers. That's what it's all about. And it's a great idea. Of course, Hot Topic learned last year how much Twilight merchandising could mean to its overall sales, as an exclusive clothing partner with the film, at least for a while. The real beauty of the Wal-Mart deal is they don't really have to pay for the privelege of having all the Twilight stuff. It'll just look like they did. Twilight will be in stores on March 21st.

Comments

[Faith]

That really is a smart idea, you're right, it's done great things for Hot Topic. And I know there was a lot of talk about Twilight fans feeling uncomfortable in Hot Topic, too.

[Grace]

OMG, that is such a great idea!!!!!! I mean, they better get prettier designs than hot topics cuz hot topic has too much gothic, emo, punk designs on the twilight shirts. Its just black and pictures of the actors. I'm a teenager and i know what most teenagers want. More cute designs like the ones they sell online. But for a cheaper price. that would be AWESOME!!!!!!!!!

[Ailyne]

well ill be living at walmart for a while....lol..

[Courtney Burch]

I stay at Wal-Mart myself to.... When I'm at wal-mart I like to go shopping for anything even for twilight stuff now you gotta dig for twilight stuff that is how I find them is to dig for them.. I love twilight movies and twilight everything.