Saturday
14Feb2009
Box Office - 'Friday the 13th' Owns Friday the 13th
Saturday, February 14, 2009 at 1:07PM
Nearly doubling its project Friday box office, Friday the 13th left no doubt as to what movie is the preferred choice over the four-day weekend. Earning $19 million in one day, according to Box Office Mojo estimates, means a likely $50 million-plus debut, which in turn means that Jason Voorhees might finally join the century club.

Friday the 13th earned about four times as much as anything else, and its big opening day was certainly a surprise. More than likely, it's one of those movie that will have a huge first day and taper off after that; I think it's unlikely that the numbers would go up from $19 million.
Still, the other new releases felt the sting, with Confessions of a Shopaholic and The International earning just over four and just under three million each. Neither film cracked the top three and The International may not make it into the top five this weekend, thanks to strong performances by He's Just Not That Into You ($5 million) and Taken ($4.67 million).
Taken has been particularly surprising, because it will again show losses of less than 40% this weekend. For a film to open with $24 million and earn $13 million two weekends later shows a tremendous amount of audience retention. Word of mouth has been crucial for this one.
We'll have the wrap-up tomorrow afternoon.













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