Box Office - Jason and the Also-Rans

It looks like those Jason Voorhees fans got most of their curiosities satisfied early. Even though Friday the 13th opened with a whopping $19.3 million on Friday, the film struggled the rest of the weekend, particularly on Sunday. Still, a $42 million three-day total isn't bad at all, however, $50 million over the four-day President's Day weekend seems hard to believe. While Jason would've won the weekend with a much less robust Friday, two other films played pretty competitively - last week's top two finishers, He's Just Not That Into You and Taken . Taken continues to amaze me. Without real star power, the Liam Neeson revenge flick has lost 18% of its audience from the first to the second weekends and an absurd 6% in its third stanza. The average drop is somewhere between 25 - 35% on the second weekend, and a little less than that the next. Box Office Mojo reports that the weekend's other new releases, Confessions of a Shopaholic and The International couldn't quite perform up to their expectations, collecting $15 and $10 million respectively. Where does Jason go from here? Next weekend ought to be healthy, simply because there isn't much competition thanks to the Oscars. It will probaby repeat as number one, if just barely. But I think we'll see a fairly steep drop after that. Still, with a sub-$20 million budget, we're definitely going to see a few more of these. The Top Five:
1 - Friday the 13th ($42 million)
2 - He's Just Not That Into You ($19.6 million)
3 - Taken ($19.2 million)
4 - Confessions of a Shopaholic ($15.4 million)
5 - Coraline ($15.3 million)

Comments

[Vince]

I disagree Colin, Friday the 13th will drop like a rock (I'm thinking somewhere around 18 million or so) next weekend, and "Ernest goes to Jail"..ahem, sorry "Madea Goes to Jail" will open big. There's one thing you can always count on- never dismiss Tyler Perry.

[Get The Big Picture]

Tyler Perry hasn't had a huge opening in three years. And even if Friday the 13th drops to $18 million - which isn't a bad estimate at this point - that could still be enough. I'm not saying it'll run away with the weekend, just that with the benefit of an extra 1,000 theaters, it should still have enough heat to carry it.