Check Out the New 'G.I. Joe' Toys

Toy Fair is going on in New York this weekend, and Collider has snagged quite a few shots of the new line of G.I. Joe toys. What's brilliant about the marketing strategy for G.I. Joe: The Rise of Cobra is you basically make all your money back and then some when kids buy the action figures. And we know dads that grew up watching the 1980s version of Joe will gladly buy the toys for their kids. The new line from Hasbro isn't out yet, so don't run down to the Wal-Mart or anything hoping to find them. When they do arrive, they'll be in both the 3¾" variety as well as the 12" size. Hasbro isn't wasting any time on collectible playsets, either, releases those in conjunction with the individual figures. The movie comes out on August 7th, and toy sales will explode immediately. Take a look at even more G.I. Joe stuff at Collider.