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Saturday
07Feb2009

Box Office - $10 Million Friday for 'Not That Into You'

DateSaturday, February 7, 2009 at 2:27PM
The conventional wisdom said that He's Just Not That Into You would win this weekend, beating back the competition from the more family-oriented Pink Panther 2. No problem so far.

Into You soared out to a $10 million Friday, according to Box Office Mojo, which could mean a $27 - $31 million weekend. Usually, we like to say that the opening weekend means about 33% of the overal business a film will do, so that projects nicely for an $85 - $100 million finish for this romantic comedy.

Taken might make $20 million again, which is a little surprising. More than likely, that number will around $16 million or so, but that's still quite impressive for a second weekend, given that Liam Neeson is not exactly Will Smith at the box office.

The Dakota double-shot finished third and fourth this weekend, with Ms. Fanning's Coraline edging out Push. That means that the Pink Panther sequel is kind of a dud, and nobody's happier about that than I am. At its current pace, Pink Panther might make two-thirds of its projected total, and if we apply that rule of thumb about debuts meaning roughly 33% of the overall take, then this should stop short of $50 million, roughly 60% of the first film's gross.

We'll have the complete results on Sunday, when hopefully we can officially pop the cork on some champagne, celebrating the failure of the Steve Martin movie.

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AuthorColin Boyd | | in , , , , , | Print ArticlePrint Article | | CommentPost a Comment |

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