'Psycho,' 'Cool Hand Luke,' in Clean Water PSAs

Tuesday

24Mar2009

'Psycho,' 'Cool Hand Luke,' in Clean Water PSAs

Tuesday, March 24, 2009 at 7:00PM

There's a new public service campaign about clean water that I was hipped to by Green/eco blogger Jerry James Stone. We've mentioned him before, I think. Anyway, he pointed me to a fantastic video earlier today, and while you might not think a compelling message about clean water exists - much less has anything to do with movies - here's proof to the contrary.

First, why tell the story about clean water? Well, World Water Day was this weekend, and the pull there is obvious: They want to raise awareness about the importance of healthy, pure water. According by the statistics provided in the ads, over a million children die every year just as a result of dirty water and poor sanitation. So this is serious business. But you can't always approach millions of people with that message. You need to sugarcoat it, and here's the sugar.

Check out these two PSAs produced by Good, which put new spins on Cool Hand Luke and Psycho that really get the message across.

Kudos to Max Joseph, the director of both PSAs.

Colin Boyd |

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3 Comments |

Reader Comments (3)

I love these videos. I am stoked to see a nonprofit nail viral video marketing. Highly entertaining and informative. Thanks for sharing!

Thursday, March 26, 2009 |

Laurie Peterson

Neat writing. Hope to definitely come back again!!

Wednesday, May 20, 2009 |

tipeffepsynex

Fantastic information:) hope to visit once again:D

Thursday, May 21, 2009 |

Eruddyreunc

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