Thursday
Mar262009
Thursday, March 26, 2009 at 10:31AM Fearless Forecast - 'Monsters vs. Aliens' vs. Nothing
After a couple of down weeks at the box office, it should bounce back this week thanks to the
animated Monsters vs. Aliens. All on its own, the new 3-D family movie should outperform last week's top
three - all new releases at the time - meaning that we're poised for our second $50 million debut of March.

I have contended for years that the "summer" box office season will be redefined once Hollywood recognizes that
hits are hits whenever they hit. Watchmen may not have done enormous business after the opening weekend, but
does anyone really think Star Trek wouldn't still make at least $150 million if it came out during spring
break rather than a weekend sandwiched between Wolverine and Angels & Demons? And could you look at a
movie like Monsters vs. Aliens and really argue that it couldn't play just as well in June as in March?
The one business byproduct of a big debut for Monsters is that the studios will breathe a sigh of relief
about 3-D. An expensive process, only three 3-D movies have ever made $100 million, with Bolt the all-time
leader at $114 million. Monsters vs. Aliens will enter summer as possibly the biggest moneymaker released in
2009, so worries about the resurgent technology driving audiences away should quiet down considerably. That's a
good thing for an industry that has nearly two dozen 3-D movies scheduled for release this year.
Elsewhere, The Haunting in Connecticut should continue the trend of PG-13 horror movies making their money
back. Don't expect big things out of this one, but it should at least rival what the R-rated Last House on the
Left has been able to accomplish.
The weekend's other new release is the WWE flick 12 Rounds, a cop thrilla starring its John Cena. It will do
modest business, but probably won't branch too far outside its core audience of wrestling fans. However, it is the
only dumb fun kind of action movie in theaters at the moment, so if people really want a fast moving popcorn flick
that won't make them think, it might perform a little better than that.
The Top Five:
1 - Monsters vs. Aliens - $55 million
2 - The Haunting in Connecticut - $14 million
3 - Knowing - $12.5 million
4 - I Love You, Man - $11 million
5 - Duplicity - $8 million

1 - Monsters vs. Aliens - $55 million
2 - The Haunting in Connecticut - $14 million
3 - Knowing - $12.5 million
4 - I Love You, Man - $11 million
5 - Duplicity - $8 million


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