'Star Trek' on the Cover of Total Film

Paramount sure is getting a lot of mileage out of these same character portraits for Star Trek. They've been used on multiple variations of the posters and now the senior pictures adorn four collector's covers for Total Film. Click to enlarge. I mean, don't get me wrong, they're good images and it's certainly an economical way to do business, but are these the only shots worth keeping from the big cast photo session? Having said all that, I'm a big believe in the consistency of your marketing message. You change things up too much and people don't know what to expect. This is easy to figure out: Chris Pine is the new Kirk, Zachary Quinto is Spock now, Zoe Saldana is really hot, and I dunno...is that deceased professional wrestler Bam Bam Bigelow? (It's Eric Bana, as the bad guy, Nero.) In other news, the Star Trek Experience in Las Vegas will re-open on May 8th to coincide with the new beginning in theaters that weekend. And when you think about it, what better time than the worst economic crisis in decades to go gambling.