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Saturday
18Apr2009

Box Office - '17 Again' Dominates on Friday

DateSaturday, April 18, 2009 at 10:44AM
For the first time in a long time, the early box office results are all over the road, making it difficult to predict where they'll go next. We said on Thursday that 17 Again would win the weekend, and with a $9 million opening day, according to Box Office Mojo, that's definitely going to happen. But who thought this would almost do $10 million in business on one day?

So can it hold that audience the way Hannah Montana did and flirt with $30 million this weekend? Probably not. But a $20 million prediction seems like a low figure now. $25 million is certainly possible, which cements Zac Efron's status as a star who can open a movie.

State of Play had a slightly higher opening day that I would have expected, around $4.5 million. That could mean a $17 million weekend, and the way it's playing out, that should keep the film in second place for the weekend.

But Crank: High Voltage is a bomb, on pace for about $7 million, maybe $9 million, cementing Jason Statham's status as a star who can't open a movie. Elsewhere, Observe and Report is officially a failure; this will be its last weekend in the top ten. But at least it's not Dragonball, which might make $10 million in total box office before Fox quietly removes it from theaters.

We'll have the official results tomorrow morning; we know number one is set, but for the rest of the top five, which is separated by only a million dollars right now, could finish any number of ways.

AuthorColin Boyd | | in , , , , | Print ArticlePrint Article | | Comment2 Comments |

Reader Comments (2)

While O&R definitely won't be a money maker it should at least break even, or at least it appears that way..

Saturday, April 18, 2009 | Unregistered Commenterknives

Not given how much money they dumped into marketing and advertising. That movie was on prime time TV for three weeks, plus there was a huge internet blitz. It won't be distributed worldwide, only in a handful of foreign territories, so I think this would have needed $50 million or so to break even, at least $40 million.

And because it's not a hit (two, three million tickets sold at the end of the run), you have to wonder what the DVD market will be.

Saturday, April 18, 2009 | Registered CommenterColin Boyd

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