Box Office - '17' Goes for $24 Million

For one of the few times this year, the weekend box office was disappointing. Not if you're Zac Efron's new body swap comedy, 17 Again, but otherwise, there were not a lot of congratulatory cigars being lit. The real evidence was the third place finish by Monsters vs. Aliens, now a month old. There just wasn't much else to watch. 17 Again did finish on top, slowing its $9 million Friday pace to end the weekend just north of $24 million. That's still a very good start, although the trouble is whether Zac Efron can give us any second weekend audience. I kind of doubt it; I think the film will be lucky to hold half its audience from this week. State of Play wound up in second place, with $14 million in receipts. That's about what was expected, so maybe Universal should have put it in a few more theaters, something that won't happen now with summer movies just two weeks away. The other new release, Crank: High Voltage was one of the bigger opening weekend flops of 2009, earning just $6 million plus in three days, despite tons of marketing. A key to its failure was almost certainly Fast & Furious, which managed to outdraw the brand new Jason Statham flick. The Top Five:
1 - 17 Again ($24 million)
2 - State of Play ($14 million)
3 - Monsters vs. Aliens ($12.9 million)
4 - Hannah Montana ($12.7 million)
5 - Fast & Furious ($12.3 million)

Comments

[nomad]

after seeing 17 Again i think that Zac Efron might become the next big icon by which we define "male hotness"